mat t hewwo o dward.co .uk http://www.matthewwoodward.co.uk/tutorials/steal-competito rs-customers/

Charles Floate

How to Steal Your Competitors Customers

Matthew Woodward - Tried & Tested SEOOn 27.03.14, In Tutorials, by

Today you are going to learn how to steal yourcompetitors most engaged customers online withease!

Make sure your sitt ing tight because this post isjam packed with actionable inf ormation!

You might also want to learn how to steal your competitors content or perhaps you want to steal yourcompetitors rankings.

What You Will Learn

How to steal your competitors customers

How to steal your competitors Google traf f ic

How to steal your competitors Facebook f ans

How to steal your competitors Twitter f ollowers

How to hijack your competitors unhappy customers

Stealing Your Competitors Customers

I’ll be going through a number of dif f erent tactics that’ll essentially steal all of your competitor ’s customers andcompetitors prospected customers.

This may be seen as a bit cheeky, but at the end of the day… A business is run f or prof it.

If you don’t want to be engaging in tactics that’ll help knock your competit ion out the water, then this guidereally isn’t f or you.

Introducing Charles Floate

My name is Charles Floate & I’m back f or my 3rd guest post on Matt’s blog

My other 2 have been massively successf ul and my E-Commerce post is still one of Matt’s most reached postseach month now.

Whilst my ranking f or rand case study is f avorited across the black hat community.

For those that don’t know me however, I’m Charles Floate, the award winning blogger (I love having that in mytit le, so does Matt hehe) at God of SEO and the owner of Godlike Marketing.

Getting Prepared

Bef ore we dive straight into all the nitty gritty of this guide, we need to get prepare f or the upcoming tasks we’llbe doing.

So, here’s a f ew tools you’ll need to have within your arsenal, bef ore jumping f eet f irst into the guide.

You also need to think about the way we go about this – you don’t want to come of f as a douche, which isREALLY easy to do when trying to go af ter your competitors customers.

Stealing Their Google Traf f ic

Google is still the #1 source of traf f ic on the web, and it ’ll probably be that #1 source f or the next f ew years,as it has such a massive f oothold on the web.

So, how do we go about stealing your competitors Google traf f ic?

The f irst thing we’re going to need to do is f ind what keywords they’re both going af ter naturally, and aretargeting via Google Adwords.

If you’ve already got an SEMRush subscription then you’ll be able to easily search a competitors site.

For example, I’ll search Matt’s blog here as a competitor to my God of SEO blog –

Which according to SEMRush is 615 dif f erent keywords.

He doesn’t currently have any Adwords Ads running, but if he did, we’d have the exact same graph but f or Adsinstead and we’d do the exact same process via Exporting the data we have and inputting it into a tool

The dif f erence between this data and Ad data though, is that we’ll be using these keywords to try and rank f or,rather than buying them per click in Adwords.

Once you’ve clicked the export button f or either the Organic keywords or the paid advertisement, you’ll begiven 3 options and you want to go with the middle option of “CSV” –

You will need a subscription to do this though, and it ’llgive you a BIG list of keywords that we can later on putinto GSA Search Engine Ranker to build backlinks withthose anchor texts.

Next, we want to download all the links of ourcompetitors and then put them into RankCracker (f ree),

and f inally use on GSA to build our backlinks f or us.

I won’t re-hash anything that’s already been saidthough, as Matt did a BIG guide here on it already.

Stealing Your Competitor’s FacebookFans

This was actually taken f rom one of my most popular posts ever.

This targets users that are engaged with your competitors Facebook pages, and then you create adverts topromote to them directly.

Check out the video tutorial here –

Now just replicate my exact actions within your own campaigns and vs your competitors.

Shout outs to these 2 pages that I used within this Tutorial as well –

ViperChill

LazyAssStoner

Here’s my page, f or all those interested in seeing the f inal result – A f ew weeks af ter running this kind of anaggressive Ad campaign.

Step 3) Stealing Your Competitor’s Twitter Followers

There’s a lot of dif f erent techniques you can use to do this, and I’ll try to go through a f ew dif f erent optionsyou can use to pull users over to your company.

We can do this f or both f ollower counts and to actually reach new customers.

Stealing Twitter Followers

We are going to use a tool called TargetPattern to steal our competitors most engaged Twitter f ollowers.

I’ve discussed it a bit bef ore, but thought a more in-depth look at it was required.

This tool is basically a keyword research tool f or Twitter.

It uses your target keywords to pull back related Tweets and gives you the option to either delete the Tweetof f your campaign page, or f avourite it and use that f avourite to gain more f ollowers.

For example, I input these 5 keywords (3 of which are “competitors” to my blog) and used them to f ind userssharing content related to the industry my blog was in, and users/the audience of my competitors –

The “impressions” bar is how many Tweets I f avourited and the conversion rate of f ers the ratio of how manyf avourites to f ollowers I ended up with.

This was af ter spending about 10-15 minutes with the tool, and I checked in a f ew hours later to pull thesestats.

I’d suggest 10-20 minutes every day, split up across 3 times of the day f avourit ing tweets to get maximumexposure.

It ’s really easy as well, all you do is go to your TP homepage and click either X (to delete the Tweet f rom yourcampaign) or F (to f avourite the tweet) –

Af ter spending litt le over a day with the tool, I actually beat their prediction and gained over 10 f ollowers –

You can sign up to TargetPattern’s 7 day f ree trial here, though af ter the trial is up you do have to pay between$19 and $99 to continue using it.

7 days should be enough time to see if you like the tool and if it ’s of any success to you.

Hijacking Unhappy Customers

You have to be really caref ul when it comes to this kind of social marketing, and you’ve got to be on top of theball as well.

Let’s say I was doing an online marketing campaign f or Waitrose – Which is the most middle class shop inEngland you can possibly imagine.

They of f er a LOT of organic/local produce and have always been one of the most ethical supermarkets in thecountry.

The biggest competitor f or Waitrose would be Tesco, and luckily enough I stumbled across a Tweet that canyield an awesome, brand new customer that could also then be turned into a really good piece of content –

From the Waitrose twitter, I could simply reply to this Tweet with something along the lines of :

And because he gave his location within theTweet, we could even add the location ofour local store to his area –

Which is only about a 20 minute drive – andthanks to Google maps, we can even givehim some extra details like Traf f ic t imes,and shop closing/opening times, just asTesco say “Every Little Helps”.

Stealing Their Content

Matt published a guide on how to steal your competitorscontent & use it against them earlier in the week.

I wanted to share 2 others ways you can do thisef f ectively, so I’ll give you the f irst method (which is Free)and the 2nd method (which requires an Ahref ssubscription) – You can use which ever you deem best.

The f irst thing you’ll want to do is locate your competitorsblog, this is where their “content” that we want to basef uture posts of our own on.

Once you have an idea, you can then work on improving the content they’ve already made.

In both methods, I’ve chosen Shopif y as an example and am using their blog.

Method 1

This is something that I’ve had a lot of f un with recently – I always love manipulating Google and you can useGoogle’s built in search operators to see what content they consider the very best f rom a specif ic URL.

In this example, I’ve taken the shopif y blogs URL and put it within quotation marks, which brings me back amultiple link SERP of dif f erent pages that are ranked highly within Google –

As you can see a lot of their popular pieces are lists f or business based content or BIG guides involvinggeneric terms.

Method 2

This involves using Ahref s, you just need to do a simple search within of their site explorer –

Once you’re within the links area, go to the lef t navigation bar of options and head to “Others” then click “TopPages” – This’ll bring back the top pages f or dof ollow links and social shares within this page.

You can easily see the amount of social shares f rom Twitter, Facebook and Google+ on each of the articles

as well as the dof ollow and nof ollow links pointing at the site –

Find posts/content that has a good amount of shares or links (or pref erably both) and you’ll be able to seewhat content is the most recommended by readers.

Improving the Content

This is where it gets pretty tricky, if the company you’re rivalling is good at their content marketing… Then thecontent they produce will be of a good quality.

So, how can you improve it?

There’s a f ew cost ef f ective ways!

Add Infographics

Simple enough, turn their content into an inf ographic or add an inf ographic within the content to make it moreengaging to a reader + inf ographics are an EPIC way to build links.

I use FatJoe’s inf ographic service, just £95 f or a pretty clean design and adds to any piece of content.

They also of f er a £30 addon to help distribute your inf ographic, which is great f or the start of your linkbuilding campaign.

Add Video Content

Making videos is another great way to get your content both out there and to make it highly engaging – I’dmuch pref er to watch a f ilm than read a book is the style we go f or here.

Make everything short, sweet and well-presented rather than baf f ling on about inf ormation the reader/watcherreally couldn’t give a damn about.

You can also use YouTube to add another way f or your content to get seen and as an extra traf f ic source.

You can check out my Parasite SEO Guide or Matt’s monster YouTube marketing tutorial series.

Better Optimizat ion

In most cases, authors/writers will f orget to do simple onpage seo things like –

Alt Tags/Descriptions on Images

Meta Data Optimization

Permalink Optimization

Jason Acidre did an awesome guide on this here.

Wrapping It Up

Thanks f or reading this guide and I hope you enjoyed it!

It wasn’t as long as the other pieces I did f or Matt’s blog, but I hope this is highly packed with actionable dataf or you to take away.

I’ve really been getting into social marketing over the past f ew months and it ’s become a really cool side-project I’ve been trying to learn.

I hope this guide can give you guys some take-away tips to dive straight into.

My f inal words of advice f or everyone on this, is don’t go too overboard.

When doing this kind of a campaign, make sure to aim f or the very best in quality standards!