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Steal Your Competitor’s Content Strategy How To

Growth Hack: How to steal your competitor's content strategy

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Page 1: Growth Hack: How to steal your competitor's content strategy

Steal Your Competitor’s Content Strategy

How To

Page 2: Growth Hack: How to steal your competitor's content strategy

FanPage Analysis

Find your Competitors

Get ContentWritten

Find BoostedPosts

Launch ContentStrategy

Copy Landing Pages

PROCESSTHE

Page 3: Growth Hack: How to steal your competitor's content strategy

YourCompetitors

Finding

Page 4: Growth Hack: How to steal your competitor's content strategy

“You’re going to want to search for your key phrases”

You’re going to want to search for your key phrases. If you do not know which phrases you should be targeting try using Google’s Keyword Planner to find phrases with a mixture of high volume,

intent and an achievable difficulty. Once you have established your key phrases is it time to find your competitors!

With A Start

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Page 5: Growth Hack: How to steal your competitor's content strategy

FanPage Analysis FB

Page 6: Growth Hack: How to steal your competitor's content strategy

To get started, you’ll want to analyze your competition’s Facebook page content. This will enable you to see what type of content they engage with and when are the best days and times to connect with them. The initial thing you want to do is go to Fanpage Karma and run your Competitor’s Facebook fan page URL.

Analyze Competitors Facebook Page

Time To

randowens.com | [email protected] | @randowens

Page 7: Growth Hack: How to steal your competitor's content strategy

Find BoostedContentBP

Page 8: Growth Hack: How to steal your competitor's content strategy

Now it’s time to start looking for your competitor’s ads and boosted posts using getcompass.co

Competitive Intelligence Start Your

randowens.com | [email protected] | @randowens

Page 9: Growth Hack: How to steal your competitor's content strategy

ContentWrittenGet

CW

Page 10: Growth Hack: How to steal your competitor's content strategy

Find a writer that can replicate the content of your competitors but add more info and update the information. I use iWriter

GhostwriterFind a

randowens.com | [email protected] | @randowens

Page 11: Growth Hack: How to steal your competitor's content strategy

CompetitorLanding PageCopy

LP

Page 12: Growth Hack: How to steal your competitor's content strategy

While your content is being written, look for calls to action within the blog area of your competitor’s website. Replicate those CTA’s and their landing pages using instapage.

Calls To ActionFind

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Page 13: Growth Hack: How to steal your competitor's content strategy

Your NewContent StrategyLaunch

LS

Page 14: Growth Hack: How to steal your competitor's content strategy

Now that you’ve done your research and replicated your competitors landing pages and content it’s time to start posting. Then promoting your content to your competitors followers.

Blogging and PromotingStart

randowens.com | [email protected] | @randowens