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How can we get our digital ideas to market sooner, but still deliver a product that users will fall in love with? In this talk Laurence will be highlighting the flaws with the often misunderstood concept of the MVP, and how to balance design thinking and lean startup methods to build your product quickly, spot opportunities and grow your tribe. You can follow Laurence on Twitter @welovelean. Also @spookstudio and @happystartups
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BEYOND MVP: CREATING YOUR
MINIMUM LOVEABLE PRODUCT@ W E L O V E L E A N
L A U R E N C E M c C A H I L L / L E A N C O N F 2 0 1 4
GOOD AND CHEAPAIN’T FAST
FAST AND GOODAIN’T CHEAP
CHEAP AND FASTSURE AIN’T GOOD
THE SPEED V QUALITY TRADE-OFF
LAUNCHING EARLY QUALITY OF EXPERIENCE
MINIMUM VIABLE PRODUCT
“
THE VERSION OF A NEW PRODUCT
THAT BRINGS THE MAXIMUM
AMOUNT OF VALIDATED LEARNING
ABOUT CUSTOMERS WITH THE
LEAST EFFORT.
“
USING A MERELY VIABLE
PRODUCT IS LIKE
VISITING SOMEONE IN
AN INTENSIVE CARE
UNIT. THEY’RE ALIVE,
BUT NOT FUN TO SPEND
TIME WITH.
“IF YOU DECIDE TO BUILD A
FEATURE, YOU SHOULD LIVE UP TO
AT LEAST A BASIC STANDARD OF
EXECUTION ON THE EXPERIENCE
SIDE.
@WILLSH
MINIMUM LOVEABLE
PRODUCT
“
THE VERSION OF A NEW PRODUCT
THAT BRINGS THE MAXIMUM
AMOUNT OF LOVE FROM
CUSTOMERS WITH THE LEAST
EFFORT.
“BUILD SOMETHING THAT A SMALL
AMOUNT OF USERS LOVE”
SOURCE: Y COMBINATOR
THINK
START SMALL
“
DON’T MAKE CUSTOMERS HAPPY.
MAKE HAPPY CUSTOMERS.
DHARMESH SHAH
10 TIPSTO MAKE IT MINIMUMLOVEABLE
BUILDSH!T THAT MATTERS
1
STARTWITHWHY?
THE VISION
PINPOINT YOUR PURPOSE & VALUES
FOCUS
2
“
IF YOU CAN'T FIT
EVERYTHING IN WITHIN
THE TIME AND BUDGET
ALLOTTED THEN DON'T
EXPAND THE TIME AND
BUDGET. INSTEAD,
PULL BACK THE SCOPE
BLUE OCEAN STRATEGY
TIMEBOXIT
3
SOLVEHIGH
VALUE PROBLEMS
4
5
MINS
LIFE’S TOO SHORT…TO BUILD SOMETHING NOBODY WANTS
VALUE PROPOSITION CANVAS
ADDSURPRIS
E &DELIGHT
5
KANO MODEL
INVESTIN
DESIGN
6
GET ‘EMHUNGRY
FOR MORE
7
BUILD YOUR TRIBE
8
WHO’S GONNA LOVE YA?
CREATE A MANIFESTO
IF YOU CARETHEY’LL CARE
MAKEIT
REMARKABLE
9
“IF YOU MAKE CUSTOMERS UNHAPPY IN THE PHYSICAL WORLD, THEY MIGHT EACH TELL 6 FRIENDS. IF YOU MAKE CUSTOMERS UNHAPPY ON THE INTERNET, THEY CAN EACH TELL 6,000 FRIENDS.JEFF BEZOS
DON’TBE
LONELY
1
0
5
MINS
PIVOT = A CHANGE IN STRATEGYNOT A CHANGE IN VISION
IN
SUMMARY
GAIN A FOLLOWING WHILE EXPLORING
OPPORTUNITIES
VIABLE DELIGHTFUL
REMARKABLE TRIBAL
VIABLE
VANITYFlickr image from angermann
VALIDATION
DELIGHTFUL
DESIGNFOR
EMOTION
(n) ROBOTA PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
REMARKABLE
THE NET PROMOTER SCORE
TRIBAL
BUILD YOUR TRIBE
8
GET THE BALANCE RIGHT
LAUNCHING EARLY QUALITY OF EXPERIENCE
BUT…BE AWARE
A BEAUTIFUL DESIGN HIDING A
FLAWED BUSINESS IDEA
OR
A VALUABLE BUSINESS IDEA
HINDERED BY A FLAWED
DESIGN
THANKS
