Slip Away Disposable Underwear For Womens In Association With Loveable

In collaboration with

Why do we need Disposable Underwear ?

Domus Academy I Master’s in Business Design 2009

_Daily life


_No need to wash


_Convenient


_Eco-friendly


No need to wash

Daily Life

Convenient

Ecological


Focus Customer


_Always on the move


_Easily adaptable


_Modern and Feminine


On the move

Easily adaptable

Modern and

Feminine


Customer Needs


_She wants her own expression


_She wants to be free and active


_She loves to be taken care of


Self expression

Free and Active

Taken care of


pocket

Customer’s Monthly Calendar

Future Product Expansion Line

Children’s

Men’s

User and Product Guidelines

L’ pocket

Anywhere Anytime Everyone

Design Inspiration

L’ pocket


Pocket


Easy to Use


Easy to Trash


Space Saving


Eco-friendly


Anywhere Anytime Everyone

_Concept


Easy to

trashPocket

Easy to

use

Space saving

_Design Guidelines

Eco-friendly


Product and Packaging

L’ pocket


Clean and easy to carry

Folds into pocket

Private

_Product and Packaging For home

Everyone Anywhere Anytime

Pocket Easy to

useEasy to

trashSpace saving

Eco-friendly

Organic waste


_Product and Packaging For travel

L’ pocket L’ pocket

Bag to throw away the dirty underwear

Thin and sliding opening

Underwear compressed and packed into the box

Ingeo fiber for packaging


Pocket Easy to

useEasy to

trashSpace saving

Eco-friendly

Organic waste


L’ pocketL’ pocket

Pack of one with bag to dispose

Private

Pocket friendly



_Product and Packaging For daily use


Pocket Easy to

useEasy to

trashSpace saving

Eco-friendly

Organic waste


Pack of 10/20 underwear sold at GDO and Lovable stores, with pocket size packaging

L’ pocketL’ pocket L’ pocket

Private

Pocket friendly


_Product and Packaging For special occasions



Pocket Easy to

useEasy to

trashSpace saving

Eco-friendly

Organic waste


Industrial processed

L’ pocket

Box is returned to Lo’pocket to dispose and in return they get a new box at a lower price

Waste or used Box is compressed and reused for Industrial purposes

_Product and Packaging For industrial composted


Material

L’ pocket


SciencePlant sugars transformed intoNaturework

biopolymers.

Environment Less fossil fuel used in production

ClimateLess greenhouse

gas emissions

Plant 100% annually renewable resources

Disposable Offers the potential

of more disposal options

ProductionIngeo’ innovation

such as natural plastic and fibers

are created

_Ingeo fiber for product and packaging


Characteristics of Ingeo fiber

_First man made Synthetic Fiber derived from 100% renewable resources

_Comfortable like cotton, silk or wool

_Economical & Bio based fiber

_Can be easily RECYCLED, BURNED or COMPOSTED back into SAFE,

NATURAL MATERIALS.

_COST Effectiveness.

_Can be CLEAR, OPAQUE, FLEXIBLE or RIGID.

_Resists Grease and Oil.

_Excellent Flavor and Odor Barrier.

_Heat Reseal ability.

_Superior Stain Resistance, Flame and UV. Resistance.

_Superior Moisture Management.

_Uses No Chemical Additives or Surface Treatments.

_Ingeo fiber for product and packaging


Distribution

L’ pocket


Any where Any time Every one

_Guidelines


Niche Eco

Shops

_Distribution Channel

G.D.O


_Display for Retail Shops


_Display for Niche Eco-shops


Communication

L’ pocket



Promotion on magazines and newspapers

with samples and explanation of the product

performances


Events at GDO and market places:

Together with the start of distribution, Promotional

Stands inside the main international G.D.O for two

weeks.

And the smaller italian market chains

with samples of the product,, booklets with information

and explanation of Lo’pocket

GDO:

Carrefour, Metro, Tesco, Auchan



Thank you