Lean PersonaUXPA UK, London, October 16 2014
Adrian Howard (@adrianh)
+ 😻
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http://memegenerator.net/instance/54376410
Persona
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Analysis & Synthesis
http://www.slideshare.net/toddwarfel/data-driven-personas
https://www.flickr.com/photos/mattandjanet/103437949/
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Problem?
Lean StartupCustomer Development + Agile + Lean
buildlearn
measure
productdata
ideas
Lean UXLean Startup + UX + Design Thinking
makethink
check
Problems…• Large up-front investment of time, money & people • Need a fairly good grasp of our market • Tends to result in set-and-forget persona • Introducing products changes the world • Presented as truth
http://www.uie.com/brainsparks/2008/01/24/personas-are-not-a-document/
Personas are to Persona Descriptions as Vacations are to Souvenir Picture Albums
— Jared Spool
https://www.flickr.com/photos/library_of_congress/2163462230/
Sam Bossman, VP of Sales
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Pat Minion, Sam’s PA
Lean Persona
1. Define
http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73
Apply the truthiness scale…
Made up sh*t True
Made up sh*t True
http://commons.wikimedia.org/wiki/File:Cat_skeleton_-Booth_Museum,_Brighton_and_Hove,_East_Sussex,_England-20Oct2011.jpg
2. Refine
Add structure
Define rules…
https://twitter.com/guspower/status/448487628107575296/photo/1
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3. Realign
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The Good, the Bad & the Ugly
Communicates risk and confidence, not truth
Lets you get people starting quickly & cheaply
Whole team approach eases adoption
Integrates research & researchers
No set & forget persona
Continuous learning
Embraces change
Organisations still need to buy in
Folk forget refine & realign
http://memegenerator.net/instance/54379154
Made up sh*t True
http://pixabay.com/en/traffic-sign-road-sign-shield-6664/
DO LESSMORE OFTEN
to do
MOREAdrian Howard (@adrianh)
quietstars.com
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