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Leading with
Genuine Customer Experiences
Meet the experts
ADP + Storyworks1
Beth ZampieriDivision VP, Client Experience &
Innovation, ADP
Jeff FritzFounder & CEO, Storyworks1
Biggest changes in the customer experience?
#cx
o Customers expect a better experience:o Better accuracy, response time, relevance
and omni-channel integration
o 90% of customers want a self-service experience
o More than 30% of customers would rather clean a toilet than call a customer service rep
Biggest changes
according to customers
#cx
What has not changed?
#cx
o Customers want to be treated well
o Experience must be consultative and consistent
o Companies must accelerate resolution while clients focus on priorities
Remains the same
according to customers
#cx
What role does technology play?
#cx
o Technology helps us understand the full customer profile
o Digital experiences provide information about preferences
o Technology empowers customer relationships
o Touch points provide a continuous learning experience
Technology impact
and the customer experience
#cx
Does mobile help or hurt?
#cx
o Mobile accelerates the customer experience
o Changes the game for response timeso At a recent Salesforce conference, we
learned that customers expect an answer within an hour
o Customers become ambassadors within online communities
Mobile impact
and the customer experience
#cx
#cx
How is ADP improving the customer experience?
o Voice of the Client CX Program via partnership with Medallia
o Developing a unified and standardized service modelo Clients experience “one ADP”
o Mobile has become a leading channel for ADP clientso New ADP apps o ADP Marketplace
How ADP is evolving
their customer experience
#cx
More questions?
@bethzampieri @jefffritz
Tweetus!
#cx
Thank you! Let’s get social
#cx
storyworks1.com fb.me/storyworks1
@storyworks1app Storyworks1