STRATEGY SERVICESData Strategy for Optimal Customer Experiences

Our industry leading data strategists bring decades of experience in helping organisations optimise their use of data and marketing technology required for today’s omnichannel marketer.

Maximise the use of Marketing Technology to Realise True ROI We enable you to understand the true ROI of your marketing technology tools and partnerships, identify wasted media spend, and determine where to re-invest for improved marketing

Eliminate Barriers to Success Solve your data fragmentation challenges and optimise the orchestration of your martech and adtech technologies to deliver omnichannel, people-based marketing that is compliant with data privacy and governance requirements

Enable Exceptional Customer ExperiencesOur strategists help you apply people-based marketing best-practices so you can deepen customer relationships through personalisation, relevant messaging and targeting strategies

ACXIOM MARKETING SERVICES

STRATEGY SERVICES

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Major Offices: Austin • Boston • Chicago • Little Rock • Conway • London • Munich • New York • ParisPhiladelphia • Redwood City • San Francisco • Shanghai • Singapore • Sydney • Tokyo • Warsawacxiom.co.uk • ukenquiries@acxiom.com • 020.7526.5265

HOW IT WORKS

We partner with you on key business use cases to support your entire organisation’s data, technology, partnership, measurement and organisational readiness. We help you build strategies and roadmaps to break down data barriers, to get personal and relevant in your customer engagement, and to streamline your martech and adtech stack.

FUTURE STATE VISION

A clear description of capabilities and benefits for your next-generation

marketing capabilities and

programs.

STEP 1

A comprehensive, easy-to-understand

scorecard that measures the

current state of your marketing program.

STEP 2

An in-depth report that explains gaps, and the recommended

changes and optimal solutions to address

those gaps.

STEP 3

A financial analysis of the

recommendations and a clear business

case for how the recommended

changes will improve marketing.

STEP 4

CURRENT STATE SCORECARD

GAPS AND RECOMMENDATIONS

BUSINESS CASE FOR CHANGE

A detailed schedule for implementing all recommendations

with specific durations and

program owners within your

organisation.

STEP 5

ROI STRATEGIC ROADMAP

WHY ACXIOM MARKETING SERVICES?

OMNICHANNEL INTEGRATIONS – We’re the only enterprise-scale Omnichannel Integrator that enables a true omnichannel ecosystem to bring together digital and offline, adtech and martech, as well as data services and technology

OPEN GARDENS – We enable Open Gardens to connect your marketing and advertising at the data layer to drive smarter campaigns

ETHICAL DATA USE – We can deploy data environment architectures that provide the security protocols and processes you need to not only be relevant and provide optimal customer experiences, but to protect omnichannel data completely

DATA ORCHESTRATION – We apply years of expertise ingesting and managing data for omnichannel marketing use cases

FOR MORE INFORMATION about Marketing Services and our use case-based solutions, or to speak to one of our representatives, contact ukenquiries@acxiom.com