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Lead analysis is a crucial part of the overall sales process. If companies don’t analyze their opportunities appropriately, they risk losing potential sales revenues. Whatever lead management program you adopt within your business, it must have two major components that work seamlessly together: automation and human contact. For more information about Lead Analysis Companies, visit http://www.Televerde.com today.
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Lead AnalysisLead AnalysisThe Balance Between Automation and Human Contact
Lead AnalysisLead Analysis
Crucial part of overall sales processCompanies who don’t analyze opportunities, risk losing potential sales revenuesTwo major components needed to adopting a lead management program that work seamlessly together:
AutomationHuman contact
Lead AnalysisLead Analysis
Lead analysis programs not integrating either automation or human contact won’t collect valuable prospect informationWill lack the warmth personalization human contact can provide. In fact you may not be developing any relationshipHuman touch in lead management cannot be underestimated. Communicating directly with prospects helps build trusting relationship and further qualifies a prospect
Lead AnalysisLead Analysis
How Lead Analysis Helps Better Manage Opportunities
The disconnect between sales and marketing teams when it comes to lead analysis, generates either sub-par leads or not knowing how to follow-up appropriately to close business
To resolve issue and create a more robust lead management system, automation can assist the lead analysis process
Lead AnalysisLead Analysis
How Lead Analysis Helps Better Manage Opportunities
By analyzing leads throughout sales cycle, disposition of each prospect will be known
Lead analysis system should also accommodate human intervention.
Integrating human intelligence into the system can greatly improve lead management
Lead AnalysisLead Analysis
How Lead Analysis Helps Better Manage Opportunities
Integrating automation and human contact into lead management provides several important advantages:
You can build better brand awareness-more leads in the pipeline means larger number of people know about your company and its solutions-provides necessary feedback for future product development
Lead AnalysisLead Analysis
How Lead Analysis Helps Better Manage Opportunities
You can increase the company’s market share-more leads in your system, the more opportunities you have to close new business-more business you generate, you gain greater market shareYou can develop better competitive positioning-conducting regular lead analysis, you can more quickly identify why and how customers make their buying decisions
Lead AnalysisLead Analysis
About the AuthorLarry Fleischman is Director of Marketing for Televerde, a leading B2B provider of sales pipeline development solutions. For more information about Lead Analysis Companies, visit http://www.Televerde.com today.
