May 2001May 2001

The First

Laser Treatment Center

Positioning SessionPositioning Session

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Opus Duo Vs. Opus 20Opus Duo Vs. Opus 20

Opus Duo Opus 20

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Laser Treatment CenterLaser Treatment Centertreating patient differentlytreating patient differently

We are NOT selling lasers We are NOT selling lasers We are selling the ability to We are selling the ability to TREAT TREAT

PATIENTS DIFFERENTLYPATIENTS DIFFERENTLY

The dentist is no longer a dentist he is a The dentist is no longer a dentist he is a

Laser DentistLaser Dentist

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Laser Treatment CenterLaser Treatment CenterTreating Patients DifferentlyTreating Patients Differently

OPUS DUO Er. OPUS DUO Er. OPUS DUO Er. + CO2OPUS DUO Er. + CO2 OPUS DUO Er. + DIODEOPUS DUO Er. + DIODE

CURING LIGHT ( DIODE LASER )CURING LIGHT ( DIODE LASER ) CARIES DETECTORCARIES DETECTOR

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Laser Treatment CenterLaser Treatment Center

UPGRADESUPGRADES

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AdvantagesAdvantagesTechnical advantages over other machinesTechnical advantages over other machines

UpgradableUpgradable Supports future software or hardware changes Upgrade program to newer machines

CustomizableCustomizable A customer may preset the machine according to his

requirements

superior touchscreensuperior touchscreen User friendly

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WinNT based softwareWinNT based software First time Laser Treatment center concept is First time Laser Treatment center concept is

introducedintroduced Designed to the XXI century environmentDesigned to the XXI century environment Wide variety of accessoriesWide variety of accessories

Advantages Advantages Technical advantages over other machines Technical advantages over other machines (continue)(continue)

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Current Customers who wish to upgradeCurrent Customers who wish to upgrade CO2 Laser users who wish to add Erbium “Stand CO2 Laser users who wish to add Erbium “Stand

Alone” machineAlone” machine Clinics that require a wider variety of applicationsClinics that require a wider variety of applications

Targeting Targeting Who are the potential customers of Opus Duo?Who are the potential customers of Opus Duo?

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Opinion Leaders, key customers Opinion Leaders, key customers Announce the “news” (journals, trade shows…)Announce the “news” (journals, trade shows…) Organize workshopsOrganize workshops

Targeting Targeting Recommendation ...Recommendation ...

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OpusDentOpusDentWorldwide service & technical supportWorldwide service & technical support

The biggest installed base of dentistry lasersThe biggest installed base of dentistry lasers Opus Duo “First Priority” service programOpus Duo “First Priority” service program

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Opus Duo - Opus Duo - Current situationCurrent situation

Final R&D stageFinal R&D stage Full Production by Q4 2001Full Production by Q4 2001 Orders accepted immediatelyOrders accepted immediately

All orders that are sent by June 30, gain 15% introduction price (3 units minimum)

20מבצעי החלפה לאופוס

Opus 20 production continuesOpus 20 production continues

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Opus Duo Vs. Opus 20Opus Duo Vs. Opus 20 Why more expensive…?Why more expensive…?

More expensive than Opus 20More expensive than Opus 20 to talk about the price ????to talk about the price ????

DiscussionDiscussion

what to say to the customer what to say to the customer after we will launch the system after we will launch the system (replacement option)(replacement option)

REPLACMENT POLICY

Don’t say

“ it is nice to have an OpusDuo”

say

“ I MUST have an OpusDuo”