Embed Size (px)
DESCRIPTION
A brief intro deck into social media, esp focusing on twitter and facebook.
Citation preview
//hello
the digital world//
//media
Incompletemetrics
Incomparablemetrics
Overloadedconsumers
the media landscape
shift towards convergence...
tv… on demand
newspapers…on iPad
radio… online
posters… digital
dm... to textcinema… on
Xbox
Bob, 27Watching 4OD on laptop
Joe, 25Fifa 11 on iPhone4
Digital TV
PS3 connected
online
Today’s Guardian
Sky+
the living room today…
embrace convergence...be everywhere
aim for 2011
fandomNon
Customer Consideration increases39% to 53%
Love for O2 increases
from 16% to 28%
social space
social spaces are changing things
so much stuff out there...
loads of people are using it...
it’s influential
some brands use it well, others...dont
it’s starting to work together
my social media
today26% of internet users
60+ are now using social networking sites
my mom’s on facebook!?
the average age of social networking sites is
37 years old
the average MySpace user is 31 years old
the average facebook user is38 years old
61% of facebook’s users are35 or older
the average twitter user is39 years old
64% of twitters users are35 or older
demographics are changing
what is the average age of social network users?
online as a brand builder
simplesfacebook, twitter, youtube
41K+ followers
unprompted spontaneous brand awareness up
brand consideration increases
challenge =association between market
and meerkatis awareness of aleks rather
than CTM?
twitter...
what are you doing?
brand communications channel
selected content
personal brand building tool
140 character micro blog
...no longer just a platform for friends to stayconnected in real time, it has evolved into
an important component of brand marketing
Neilsen.com- February 2009
let’s not get too excited
if twitter was 100 people...
Source: David McCandless August 2009
Different ways for brands to use it…
Corinne Weisgerber- St Edwards University- Texas
Insight/Monitoring trend
Create Buzz
Crisis manage/Relationships
“the base tastes like cardboard...”
Facing criticism head-on
complete transparency
new pizza recipe
tempting new ‘try our pizza’ price
Sales up 17.5%, profits up 29%
52%online orders
28%of all orders
Different ways for brands to use it…
Corinne Weisgerber- St Edwards University- Texas
Insight/Monitoring trend
Create Buzz
Crisis manage/Relationships
Customer Evangelism/Rels
bestbuy’s twelpforce
Twelped?
30,000+ followers22,000+ tweets received45,000+ clicks directed to
bestbuy.com
bestbuy laptops up 40%
titanium grand prix @ cannes
Have a chat with people who mention your brand...or smoothies
vodafone really messed up...
i still have a myspace?!!
some social networks have died [or are dying]
“ ”
...killed off by:
facebook is increasingly important...
some stats...six years old founded 2004
500m+ active users 50% log on everyday
average user has 130 friends
700 billion minutes per month
150m mobile usersmobile users twice as active
continual development of brand offerings
it worked for umbro34,989 ‘Likes’
133,239 poll responses and 14,673 video plays on FB page
it’s more & more ad friendly...
7%
17%
Spontaneous Brand Awareness
Coupons & real time responses
what’s the worst that can happen?
consensual ‘frape’
agency sacked...brand embarassed
fun but embarrassing messages...
hailed as innovate & creative
status take overs
harnessing the power of social media
serious ROI$360K media spend =
$4m value
200m impressions70K+ new fans
15m+ reach on twitter1m+ youtube views
sales rocket
because you’re worth it...
acquire
how much are fans worth to brands?
blackberry CPFan $79
129,135 o2 facebook fans: 400% increase since august
engage
reward
“I LOVE THIS BRAND”
social works with more traditional media
post digital...
