Lancashire Digital Network—

Digital Strategy

2 Apr 2014

Jake Smith / JP74

•Founder / director at JP74

•End of level boss

•Senior front–ender

•Building websites professionally for 18 years…

Jake Smith — Founder / Director

About JP74

•An established and experienced digital agency of over 13 years, based in Lancashire

•15 full time, on site staff

•Specialists in building bespoke online web applications that solve complex problems for clients in both the UK and worldwide

About JP74

•Our rigorous planning process makes what we do work

•We put the end–user at the heart of everything

•Create online journeys that perform, and management tools to streamline internal workflows

•We want what’s best for our clients……but sometimes this might not be the brief they’ve thought it would be!

Our approach

•Ultimately, it’s a two-way partnership with the goal of improving efficiency (both end–user and internally) and profitability

Our approach

Our projects

We work with, amongst others…

•Egencia

•Johnson Tiles

•Panaz

•Turner Duckworth

•D&AD

•First time ever D&AD have opened their massive awards archiveto non-members

•Personalised site caters for a demanding new generation of users. They expect companies to recognise them as individuals

•The platform we’ve created allows D&AD to build and maintain a strong connection with its users

•Content exploration is key. New site allows D&AD to curateuser journeys that are relevant to different types of user

•New site is responsive across a range of devices

D&AD website 2014

The challenge—

•The old site was both complicated to manage and complicated to use

What we did—

•Established and organised a product database that worked both offline and online

•We worked collaboratively with The Chase to simplify the site something easy to use, with a database that was alot simpler to administrate

Johnson TilesSimplifying and humanising a 4000+ product catalogue

Help customers and specifiers find products—

•Built an intelligent search system, enabling extensive searching and filtering of products

•Ranking product based system, based on ratings

Simplified administration—

•Developed a cloud based asset management system

•Automatic online PDF generation of product specs

Johnson TilesSimplifying and humanising a 4000+ product catalogue

@jp74 / @jake74

Questions —