La cultura en los negocios: ábrete al mundo

Business culture: open up to the world

Parte 1. Covadonga Ordóñez del CSIUA

What we want?

Sometimes we feel like this…

Intercultural competence

• Deardoff (2009) outcome of intercultural competence is defined as:

Effective and appropriate behaviour andcommunication in intercultural situations (asassessed by the other involved in theinteraction).

Intercultural competence

Intercultural skills in business.

• Personal space

• Greetings

• Gift-giving

• Protocol

• Conversational do’s and don’ts

At the end?

• Kiss

• Bow

• Or shake hands?

When in Rome, do as the Romans do

Covadonga@csidiomas.ua.es

Thank you!