Online Marketing

June, 11th 2010

Kai Winkelmann

Terms of Online-Marketing

• Internet Marketing • iMarketing• Web-Marketing• Search Engine

Marketing (SEM)• eMarketing• Search Engine

Advertising (SEA)

Online-Marketing

Structuring:Search Engine

OptimizationOnpage and OffpageSearch Engine MarketingNewsletter-MarketingAffiliate MarketingReference MarketingPublic RelationsWeb 2.0

Search Engine Optimization

SearchEngineResult Page(SERP)on Google

Search Engine Optimization

Importance of Google:

70%+ of all search queries

‚Only the first page counts‘

Persistent measures needed:…

Onpage-Optimization

Page titleMeta-TagsHeadlinesInternal LinksKeywordsRelevant Content

Offpage-Optimization

Linkbuilding from relevant internet presences

Using catalogues, photo- and videostreams, news-platforms and social media

Production of Content

Onpage and Offpage

Texts, Keywords, Headlines

Photos, images and videos

PodcastsBackup-Pages

Search Engine Marketing

Different programs offer sponsored Ads:

Google Adwords

Yahoo! Search Marketing

Microsoft Advertising

Search Engine Marketing

• Paid Advertising• „always on top“• Reasonable

measure in the beginning

• Creative work

Newsletter-Marketing

• Activate your clients

• Creative but endurant

• Ask for information

• Get in contact – keep in touch!

Affiliate-Marketing

• merchant does not incur a marketing expense unless results are accrued

• CPS• CPC• CPA• CPM

Reference-Marketing

Let your clientsrecommend your business/ products

Viral Marketing

Public Relations Services

• Awareness to stakeholders

• Transparent communication

• Tools: press releases, press kits and a relevant network

Web 2.0

• Interaction• Collaboration• Emancipation of

users

• Support from Interface Medien:

weblogs, wikis, campaigns…

Online-Marketing

Carry on from the beginning…

Thanks for your attentiveness!