Keynote Buchmesse - How Information Managers Add Value

How Information Managers Add ValueShowcasing Trends in Smart Information

Pim StoutenVP of Strategy, LexisNexis BIS

Frankfurt, 09.10.2014

209.10.2014 Steilvorlagen für den Unternehmenserfolg© LexisNexis


Smart Information: what is it?

How we see the context of Smart Information

The huge amount of available data can easily result in “infobesity” – an information overload for knowledge workers

Raw data needs to be transformed into “smart information” before it’s ready to be consumed, shared and analysed easily and efficiently

access

With an ever-growing amount of business data, simply having access to information is not good enough


Smart Information: what is it?

How we define Smart Information Smart Information is making data more easily accessible through

+Structure Enrichment

+

Analysis Visualisation


Henning Heinrich, T-Systems International, in Past, Present and Future of Information Management

“Contentis the raw material of the 21st centuryand one that we need to secure long term competitive advantage.“


Technology drives the change• Economic success largely depends on

correct and timely use of information.• To become successful, organizations

require strategies and technologies to efficiently handle the ever-growing amount of data.

Smart Information: the technology angle


There are various technology approaches to help turning “dumb” raw data into useful and smart information.

Combining enrichment and analysis helps to turn data truly into insight.



NLP and machine learning have delivered progress in the fields of:• Information extraction to detect topics,

entities, and more• Weak signal detection through data mining• Detecting story lines and/or complex events• Tonality analyses by detecting the

sentiment of a document



Smart Information: Google Timeline

1 2 3

Google Timeline prototypeMerely showing a list of textual results does

not deliver insight into a complex event.

The „Google Timeline“ prototype

converts search results into a timeline.


Smart Information: Crime Map

Geo information visualisedInstead of showing text in the form

of local crime news articles, this crime map extracts geo-

information from news and plots all events on a map


Smart Information: TheBrandTicker

Illustration of a brand‘s strengths

The blue columns show the sector average - weighted by the frequency of mentions of individual brands. Differences between sector average (blue) and the brand - here BMW (green columns) illustrate the strengths of a brand‘s image.


Smart Information: TheBrandTicker

The matrix reflects the competitive dynamics of brands within their industry

It shows the sum of positive mentions of the brand on the “Value” and the “Volume” axes, versus the other brands in the industry


Smart Information: SmartWatch

SmartWatch® – Early warning signals Traffic light colours indicate risks per PESTLE

category, relating to individual strategic suppliers



How does this relate to Information Professionals?

According to our Past, Present and Future of Information Managers report, visualisation of results is becoming key.

Visualisation is key

“The presentation of results is beginning to change. Dashboards, infographics and other visual approaches are becoming more significant as information managers deliver results in easy-to-consume packages for a wider community of executives.”

Presentation methods change




“I see a trend towards appointing people with strong communication skills.”

Erwin La Roi, Recruiter at Hatch in Past, Present and Future of Information Management



A changing world means changing requirements…

Diploma Newly graduated Information Management students often become web analyst, SEO manager, knowledge manager.

New Job roles

Analytical and communication skills top the chart of our survey, easily surpassing technical or content skills.

New Skills




“Today a response is expected within an hour

– and in the future it will be expected within five minutes…”

Jos Leensen, Hill & Knowlton in Past, Present and Future of Information Management


Key challenges for Information Professionals

According to our Past, Present + Future Report, information professionals are challenged by:

Pressure of workloadInternal customers are more demanding than ever. In addition to “simply” providing information, information professionals need to analyse, synthesise, evaluate and visualise information

Time pressureResults are needed quicker than ever

Information overload An overabundance of information requires better tools to either find the needle in the haystack or to analyse large data volumes.



What does the future hold for Information Professionals?

Key learnings from our Past, Present and Future report: 1. The workload that information managers are expected

to handle creates a barrier to delivering sufficiently researched results

2. Even if using more succinct dashboards, colleagues may not always have the skills or the experience to ‚digest‘ them.

3. A clear frame of reference is essential to enable information managers to identify and accurately query the most appropriate data sources.



What is LexisNexis doing?

We are helping professionals through:

• Data enrichment – recognising entities, such as people, companies, geographies, topics

• Smart company information – integration of sources, tools & platforms

• Media Monitoring – More visualisation tools, further integration of social media, embedding broadcast media

• Research & Development – In-house research and development, but also participation in international academic research projects


Conclusions

Making information smarter is beneficial

• Visual search results are easier to digest and to interpret by end users

• Timely data delivery enables organisations to act immediately upon early warning signals

• Intelligent filtering possibilities help to reduce and overcome “infobesity”


Conclusions

• Analysis and visualisation are becoming more important than data retrieval

• Growing need to understand where relevant information adds most value to your organisation

• Validating information is gaining weight versus information delivery “only”

Information Manager

The changing information universe also changes the roles of information professionals

Thank you for your attention

Pim StoutenVP of Strategy, LexisNexis BIS

Frankfurt, 09.10.2014

Business

Keynote Buchmesse - How Information Managers Add Value