Key Trends in the Australian Enterprise Mobility Market

Key trends in the enterprise mobility market and business perceptions towards BYOD, Desktop Virtualisation and Security

Anand BalasubramanianIndustry Analyst, ICT

28 May 2012

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Today’s Presenter

Anand Balasubramanian, Industry Analyst

Frost & Sullivan

Anand is an Industry Analyst with Frost & Sullivan’s ICT practice in Sydney. He covers Unified Communications, Social Media and Enterprise Mobility

segments.

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Focus Points

Market Overview and Key Trends

BYOD Trends

Role of Desktop Virtualisation

Role of Security in Enterprise Mobility Solutions

Road Ahead for Enterprise Mobility

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Market Overview – Key Trends in Enterprise Mobility

• Changing dynamics of work in a post PC era

• Organisations can no longer ignore BYOD

• Enterprise mobility ecosystem – Growing beyond device makers

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Trend#1 – BYOD

Yes. Full

y suppor

t BYO

D33%

Do not support BYOD. No plans to introduce the option in the near

future31%

Yes. But only for some employees or specific

departments27%

No. But planning to al-low BYOD in the next 12

months8%

Current BYOD Adoption Levels

Organisations becoming favourable towards BYOD

Greater employee productivity among the main drivers

Adoption of BYOD expected to increase over the next few years

N=206

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Trend#2 – Desktop Virtualisation

Yes. Desktop virtualisation enables organisations to easily accommodate the huge increase in mobile devices

Don't know/cannot answer

No. Virtualisation is a 'nice-to-have' but not an essential factor

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

23%

32%

45%

Do organisations view desktop virtualisation as an enabler for BYOD?

Desktop virtualisation is currently a ‘nice to have’ for businesses introducing or using a BYOD strategy.

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Trend#3 - Security

Other concerns

Top management buy-in. Convincing top man-agement about benefits of BYOD

Productivity concerns. Concerned these devices will impact employee productivity

Data backup and business continuity concerns

Not applicable/not sure

Increased complexity of supporting multiple devices and operating systems

Use of non-approved applications

Security risks. The additional risk of security (malware, virus, hacking etc)

0% 10%20%30%40%50%60%

2%

9%

21%

25%

25%

26%

33%

52% Security of data and threat of

malicious content is the top concern

Closely controlled

environment such as the Apple iOS perceived to provide an additional layer of defence

Grey areas still exist around ownership of data on device

Main concerns for BYOD

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Road Ahead for Enterprise Mobility

The confluence of mobility and cloud based solutions will greatly enhance employee productivity while also changing traditional notions of work

The benefits of BYOD will outweigh any disadvantages, leading to widespread adoption or acceptance

Proliferation of smart devices within an enterprise environment will force the adoption of Mobile Device Management (MDM) and desktop virtualisation solutions

Policy and governance will become key aspects of an organisation’s mobility strategy

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For Additional Information

Donna JeremiahCorporate CommunicationsAsia Pacific+61 (0) 8247 8927 djeremiah@frost.com

Carrie LowCorporate CommunicationsAsia Pacific+603 6204 5910carrie.low@frost.com