Enterprise Mobility Application Management - The Next Big Step in Enterprise Mobility

Enterprise Mobility Application ManagementEnterprise Mobility Application Management

The Next Big Step in Enterprise MobilityThe Next Big Step in Enterprise Mobility

Samir Sakpal, Industry Manager

Mobile & Wireless

March 27, 2012March 27, 2012

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Today’s Presenter

Samir Sakpal

Industry Manager & Senior Analyst

Mobile & Wireless Comm.

ICT PracticeNorth AmericaFunctional Expertise

• Research and consulting experience in the areas of wireless technologies, with a focal core competency in

enterprise wireless mobility.

- Market assessment and analysis

- Growth potential and business opportunities

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- Growth potential and business opportunities

- Green field and emerging enterprise technologies

Industry Expertise

� Experience base covering broad range wireless value-chain incumbents, leveraging long-standing working

relationships with leading industry participants’ Senior Executives.

- Key focus on enterprise mobility solutions

- Multiple projects with a leading enterprise solution provider on competitive analysis

- Managed various projects on market entry, growth strategies and product evangelizing with leading

wireless market participants

- Solid expertise on enterprise mobility platforms and application deployment

- Experience on working laterally across verticals on wireless adoption and implementation strategies

Career Highlights

• Extensive experience in participating and moderating industry events

• Garnered strong business development skills

• Quoted and referred to in various global media covering trends in the wireless industry

Focus Points

Understand the growth of mobility and its implications

Recognize the importance of mobility management

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Recognize the importance of mobility management

Comprehend the role of MAM

Poll Question

• Are you looking at implementing ‘Bring Your Own Device’ (BYOD) policies?

• How do you envisage managing the diverse environment from an applications stand-point?

• Mobile Device Management (MDM)

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• Mobile Device Management (MDM)

• Mobile Application Management (MAM)

• Application Platform

Addressing the Need of Mobility Management

Relevance

Market Emergence

• Growth in the adoption of enterprise mobility

• Diverse environment of mobility gaining momentum

• Business unit leaders keen to mobilize increasing number of applications

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Market Emergence

Impact

applications

• Managing applications in an increasingly diverse environment is critical

• Understanding the current enterprise mobility ecosystem

• Ensuring an end-to-end comprehensive mobility management solution

Present, Current, and Future Key Trends

Enterprise

Devices

Diverse functional Multi-layered user

BYOD, Device/OS heterogenity, fragmented OS versions, uniformity

challenge

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AppsEnterprise

Mobility

Carriers

Users

Multiple carriers, agnostic management – carriers and networks

apps, seamless app distribution, usage

monitoring, audit and reporting

groups, diverse business units,

distribution and usage governance

Source: Frost & Sullivan analysis.

Mobile Application Management Market Dynamics

Current Challenges

IT organizations faced with…

Disparate application development environment

Lack of uniformity and ease in deployment

process

Lack of manageability

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Comprehensive end-to-end solution: application lifecycle management

Address three pillars: develop, deploy and

distribute

Carrier and OS agnostic solutions

Major Drivers & RestraintsM

ark

et

Dri

vers

1-2 years 3-5 years 6-10 years

Growth in adoption of enterprise mobility drives

demand increasing number of applications

Mobile applications and Cloud services

are gaining prominence with IT

organizations

Heterogeneous mobility environment drives

demand for effective mobility management

Professional services are increasingly

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Mark

et

Restr

ain

ts

Complexity of the solutions would hamper growth. Simplicity if key to adoption and growth.

Costs of implementation and deployment of solution will impact adoption of mobility management

Professional services are increasingly

being sought by IT

Economic conditions will disrupt adoption of mobility in the enterprise segment

Impact: High Medium Low

Impact of Mobile Application Management Solution Elements

High Impact

Appstore interface

Security

Distribution

Branding

Testing

Multiple Device/OS/CarrierSupport

Cloud-based App Development

Control

Ease of deployment & use

High Growth ImpactMedium Growth Impact

Projected

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Source: Frost & Sullivan

Low Impact

Solution Elements

Low High

Low Growth Impact

End-user portal

Projected Impact by

2017

Conclusion Slide: Key Take-Aways or Recommendations

Provide a comprehensive end-to-end solution –complete lifecycle management features

Application management control and security – develop, deploy, distribute

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Provide ease of use – Simple and adoptive web-based interface

Ensure carrier and OS agnostic solutions

Provide for cataloging – this would allow for seamless remote management, monitoring and control

Frost & Sullivan Upcoming Research

• North American Mobile Application Market

• North American Managed Mobility Solutions Market

• North American Mobile Workforce Management Market

• Mobile Financial Services Insight

• Machine-2-Machine Market

• Mobile Wallet Insight

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• Mobile Wallet Insight

…and more

Next Steps

Develop Your Visionary and Innovative SkillsGrowth Partnership Service Share your growth thought leadership and ideas or

join our GIL Global Community

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Join our GIL Community NewsletterKeep abreast of innovative growth opportunities

Your Feedback is Important to Us

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For Additional Information

Mireya Espinoza

Corporate Communications

Information & Communication Technologies

(210) 247-3870

[email protected]

Samir Sakpal

Industry Manager & Sr. Analyst


(210) 501-2295

[email protected]

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Brent Iadarola

Research Manager


(210) 481-0752

[email protected]

Craig Hays

Sales Manager


(210) 247-2460

[email protected]