July 2011 Webinar Guerrilla Marketing that Works

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Guerrilla Marketing That Works.

Get your free copy of the notes at www.slideshare.net/JTActiveMgmt3

What is guerrilla marketing “. . . unconventional ways of

pursuing conventional goals. “. . . a proven method of achieving profits with minimum money.” “ . . .achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.

Jay Conrad Levinson


What is guerrilla marketing Imaginative

marketingRelationship marketing

Community marketing


Imaginative marketing





You The

m

Relationship marketing


Put yourself in their shoes – what do they want?• More sales• Reduced advertising costs• More sales• Staff incentives – reasons for them to stay• More sales• Improved brand awareness• More sales• Good public relations or community citizen• More sales• No extra effort or work for me

What can you not deliver?


Solutions You Can Offer• More sales• Exposure to your members• Member discounts• Member sales days• Member value add• Frequent buyer incentives• Customer retention and/or reactivation incentives

• Staff incentives – reasons for them to stay• Staff member awards• Staff incentive prizes• Staff discounts at your club


Solutions You Can Offer• Reduced advertising costs & brand awareness• Links on your website (helps in website optimisation) • In club posters• Hand outs to new members• TV screen advertising • Newsletter advertising• Email blasts to members/prospects• In club displays or promotions• Linking with a powerful brand – you!



Community marketing


Community marketing




Justin TamsettB.Ed (Phys & Health Education)

Feel free to contact JT: [email protected] or 0438 015 677

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"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."

Pericles


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12th April - How to engage your Facebook Page Visitors

10th May - Top 11 Website Mistakes and How to Avoid Them

14th June - How to plan, resource and run your social media program

2th July - How to Build a Brand on a Budget

9th August - Sales Success Principles to Creating and Keeping Customers for Life

23rd Sept – Google Analytics Gold; Fast Track to the Data that Matters

11th Oct – Better Business Prgram

8th Nov – The Benefits of Using a VA in your Business

29th March - Put The WOW into your Advertising

28th April - Selling In A Tough Economy

31st May - Managing Your Business By The Numbers

28th June - The Lifeline To Our Business – Incoming Calls!

26th July - Guerrilla Marketing That Works

30th Aug - Powerful Promotions For The Borderline Bunch

27th Sept - Selecting Your Ultimate Team of Professionals

25 October - Shhhh . . . 9 Secrets to Grow Your Business

4th March - Turning complimentary personal training sessions into immediate clients on the day

8th April - Converting leads and enquiries to Ongoing Clients

6th May - Accounting 101 for Small Business Owners

3rd June - Package, Price and Present!

8th July - Smart Returns – Understanding the importance of cash-flow

5th August - Maximising the Media For Your Business & Brand

2nd September - 7 ways to connect with complete strangers (i.e. potential clients) on the gym floor

7th October - What is your disaster recover plan?

4th November - Putting the PERSONAL into Personal Training