PROMOTING RESEARCH & DEVELOPMENT

WHAT IS RESEARCH & DEVELOPMENT

RESEARCH & DEVELOPMENT

R&D is a scientific investigation that explores the development of new goods and services, new inputs into production, new methods of producing goods and services, or new ways of operating and managing organizations.

"Research" aims to generate knowledge in the hopes that it will help create or improve a product, process or service. "Development" converts research findings or other knowledge into a new or improved product, process or service.

In concrete terms, R&D brings new knowledge and processes to businesses — the new, higher value-added products, processes and services that India needs in order to thrive in a knowledge-intensive market. Innovative companies can offer skilled employment opportunities for India’s knowledge workers.

RESEARCH & DEVELOPMENT

CYCLE

RESEARCH & DEVELOPMENT CYCLE

WHY R&D IS IMPORTANT?

WHY R & D IS IMPORTANT?

Competitive Advantage

Businesses are better positioned to compete in the worldwide marketplace with constant R&D investments at the proper levels.

Proven Sales Growth

There is a strong correlation between how much effort is put into research and development, and how well a company performs. Businesses that use R&D investment as the catalyst for growth are more likely to achieve better results for shareholders.

WHY R & D IS IMPORTANT?

Innovation

Innovation is — and has always been — recognized as a vital driver of economic growth and stability. New ideas can act as catalysts for a whole era of new goods and services that change the economy, increasing its strength and vitality. This doesn’t happen without R&D. Research and development can result in highly valued inventions, ideas and designs for your business that could be a source of potential value when it comes to maintaining that aforementioned competitive advantage.

WHY R & D IS IMPORTANT?

Furthering Your Company’s Mission

Great businesses are always innovating, always looking for ways to gain that competitive edge. R&D is a necessary step toward furthering your company’s vision and goals.

Explore New Possibilities

Research and development (R&D) allows to offer new or improved products, processes and services.

DIFFICULTIES IN R&D

WHAT MAKES RESEARCH AND DEVELOPMENT (R&D) DIFFICULT?

Long Gestation Periods

Pulling together the skills, expertise and resources needed to develop, test and deploy the idea can prove challenging. In addition, research and development (R&D) projects have long gestation periods before the product gets to market and sales revenue starts rolling in. Depending on the project, commercial success may not achieve its full potential for 20 years or more. This kind of timeline and uncertainty limits the number of traditional financing sources interested in funding pre-market projects.

WHAT MAKES RESEARCH AND DEVELOPMENT (R&D) DIFFICULT?

Risk and Uncertainty

The exploration of new ideas involves charting uncharted territory. Not all projects will succeed, technically and/or commercially, but experience has taught around the world that even projects that have limited or even no commercial success can generate some economic, social or environmental benefits.

CONCLUSION

CONCLUSION

Investing in R&D makes sense, for without measured risk, innovation and all the benefits it generates would cease to exist. That's why governments play an important role in supporting the development of great ideas.

Companies need to ensure that they have secure funding partners who understand research and development (R&D) timelines and remain committed through the long term.

THANKS