ITC Developments in 2009.Vodafone, Paddy Collins

Maximising productivity through mobile technology

Paddy Collins

Vodafone Ireland

Paddy Collins, Head of Small and Medium Business Email: [email protected]@vodafone.com

Ph: +353 87 2568528

Agenda

• Review of mobile working trends

• Tools of the trade for mobile working

• The benefits of mobile working for your business

• How to mobilise your business for success


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The time is right for mobile working


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Mobile working is standard practice in business

• Mobile working and use of mobile technology is standard business practice nowadays– No longer the preserve of senior management

• Only one in 10 SME workers use some form of mobile working tool compared to one in 5 in corporate workers– Blackberry– PDA/Smart Phone– Mobile Broadband with a Laptop

• 22% growth in mobile workforce in the next 5 years

• Key drivers of the continued uptake of mobile working– Business Drivers

– Need to service customers more effectively– Maximise productivity and effectiveness of workforce – Business agility

– Technology Drivers– Network speeds– Increasing sophistication of mobile devices

– Standard phone has internet, email, media and camera capability– Reducing costs of mobile service and mobile phones

– Social Drivers– Commute distances and traffic– Flexible working


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Trends in mobile working

• Vodafone commissioned research “ Meet the Irish M Worker”– Emergence of a generation of working professionals who thrive on their ability to

harness the power of mobile technology– Benefits their jobs and their lifestyle

• M Worker– Employee of a company– Spend at least one working day per week out of office– Someone who has access to work email when away from the office

• Typical M Worker– 56% male/44% Female– Married– No kids– Over 30– Dublin


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M-working styles

Within the definition of m-working, we have outlined three specific types of mobile worker that we identify

Boomerangs: Occasionally works away from a fixed location e.g. jobs which require business trips away from the office.

33% of Irish m-workers are classified as Boomerangs

Pendulums: Alternate between working at two fixed locations e.g. the employers office and a home office.

35% of Irish m-workers are classified as Pendulums

Nomads: Work in a number of different places and are constantly moving amongst them e.g. sales agents.

31% of Irish m-workers are classified as Nomads


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Time spent m-working

• On average, the Irish m-worker is spending 40% of their working time in the company office.

• 40% of the time, they are working in ‘other’ locations e.g. on the road, in a clients premises, in hotels.

• 20% of m-workers time is spent working from home.

• The length of time away from the office varies greatly between m-workers.

• Just over 1 in 10 m-workers travel abroad on business.

On The Road

2 Days

Office

2 Days

Home

1 Day


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Women m-work differently

•In contrast to their male counterparts, 44% of female m-workers prefer to work independently (vs. 30% of males).

•In an average week, female m-workers spend nearly two hours more time working from home than male m-workers.

•Female m-workers also spend three hours less on the road than male m-workers.

•This may be linked to the finding that Female m-workers being more likely to have children under the age of 12 (37% vs. 31% of males).


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Are M-workers happy workers?


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Attitudes toward Mobile Working

Good Thing75%

Bad Thing4%

Don’t Know21%

On balance, do you feel that mobile working has been a good thing for you, or a bad thing?


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Life Interrupted

• The average m-Worker spends an average of 5 hours working on their laptop at the weekend.

• m-working is putting a mental strain on one in four Irish m-workers as they are unable to switch off from work in their leisure time.

• m-working is also affecting personal relations as one quarter of m-workers have been asked by family members to spend less time working.


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m-workers’ are happy…

•Irish m-workers are ‘taking the good with the bad’. The benefits of m-working such as increased flexibility outweigh the negatives (e.g. inconvenient work hours)

•The vast majority of m-workers believe that m-working is a good thing and would recommend it to others.

•The most satisfying elements of m-working are increased flexibility (34%) and the greater sense of freedom it provides (25%).

• The benefits of m-working also encourage m-workers to remain with their employer long term.


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The Benefits of M-working for the Organisation


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Improved Customer Service

45%

49%

50%

47%

40%

44% 4%

6%

3%Your relationship with your

customers and/orsuppliers

Your ability to get newcustomers

Your ability to serviceexisting customers

To what extent would you say each of the following aspects of your working life has got

better, stayed the same or got worse as a result of mobile working:

Improved Stayed Same Worsened


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Improved Quality & Efficiency

48%

50%

55%

41%

39%

39% 2%

6%

7%Time spent working

The speed with which youget work done

The quality of the workyou do

Don’t Know

5%

5%

2%

To what extent would you say each of the following aspects of your working life has got

better, stayed the same or got worse as a result of mobile working:

Improved Stayed Same Worsened


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M-Worker – tools of the trade

14%

22%

26%

28%

34%

38%

43%

73%

74%Email

Internet

Customer/Client Information

Office Calendar - Diary

Office Working Files

Sales Presentations

Stock Information

Company Applications

Intranet

None of these


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Customer Case StudiesMobilising Email/Calendaring

• 6 employees with 3 mobile phone • Microsoft Small Business Server already deployed• Assumed mobile email

• “For bigger companies”• “Expensive to deploy”

• Simply had to buy Windows mobile phone and “switch on” the mobile email functionality of the Microsoft Small Business server• Now have mobile access to email and calendaring/contacts• Increased productivity by at least 45 mins per day

•“We are able to sell more products and sell them quicker as a direct result of using this technology”Gerard Ryan, IT Director, Acorn Life.

Mobilising the Office •Acorn Life have provided real time access to customer database applications• Sales people can now access their Policy Database from the customer’s home, enabling them to immediately process customer updates from their laptop • Increased revenue by 30% and an ROI of 6 month


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What do you need to have in place to support the M-Worker?


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Speed – Network Roll Out

• Vodafone Ireland alone has approximately 95,000 mobile broadband users

• Increasing speed and coverage combined with affordability

• The mobile office is now very much a reality

0

5

10

15

20

25

30

2003 2004 2005 2006 2007 2008 2009

Mb

ps

xDSL GSM/WCDMA

ADSL1Mbps

ADSL2Mbps

ADSL28Mbps

ADSL2+25Mbps

HSDPA 3.6Mbps

VDSL250Mbps

HSDPA 7.2Mbps

?


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Device Capability - Raising The Stakes

Vodafone Modem/Nokia

N95/BlackBerry also driving awareness of

Mobile Internet…

… the physical embodiment of Moore’s Law

…but coupled closely with the PC activating device and

enabling upgrades

TVMP3

CameraPersonal navigation

Mobile Internet/Email

Increasing multimedia functionality & services

Full WWW capabilities now driving Web 2.0 innovation

on the mobile platform

+

Increasing dependency on wireless broadband for a

compelling user experience


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Introducing the exclusive Vodafone BlackBerry Storm

Introducing the new BlackBerry Storm

Purpose Built for Vodafone Customers:• The result of the strong partnership

between Research In Motion and Vodafone.

• A partnership with a mutual heritage of delivering innovative mobility solutions to businesses.

• Supporting more UK Enterprise BlackBerry customers than any other network.

The 1st Touch Screen BlackBerry• A device end users will love without

sacrificing the control and security that are crucial to businesses

• A BlackBerry that builds upon a tradition of mobile messaging excellence, with new features that open up a world of application possibilities and business benefits


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Incredible Versatility

Multimedia & Applications:• The BlackBerry Storm has a 3.25” high

definition display that opens up a world of possibilities for business applications and media support.

• Push media applications to your business users such as streamed video casts with corporate news via the BlackBerry Enterprise Server.

• Utilise the 3.2 Mp Digital camera with built in flash and image stabilization and/or the onboard GPS for potential location based services.

• Looking to encourage a healthy work life balance or attract and retain talented individuals? Unlock the Storm’s advanced media and social networking capabilities and offer them to end users.


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Vodafone Network

• The most essential element within the mobility matrix

– 99.5% Coverage in Ireland– €1 Billion investment over 7

years

• Investment in the network brings clear business benefits to the business:

– 88% Population Penetration for Vodafone 3G Broadband

– Customers experiencing up to 3.0MBPS

Red areas= HSDPA Orange areas= 3G

Light Orange areas = GPRS

Transmission speed and monthly cost are important but availability is essential

Cost – “Can You Afford Not To Mobilise?”

IDC – “…Mobile professionals reported an average of 45 minutes of dead time per day..”

RIM – “….Remote access to email saves 53 minutes per day….”

Fujitsu – “…..Average payback for many mobile applications is between 4 to 6 months…”

Cisco – “…..Workers with mobile LAN access could save an average of up to 8 hours per week compared to those users restricted to fixed access….”


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People

• It’s becoming increasingly difficult to manage work life balance

- Traffic Congestion- Commuter Belt - More Demanding Customers- Longer Working Hours

• M-Worker strategy with support from HR is essential to a successful solutions deployment

• Present the win win scenario within your organisation.

- Increased flexibility - Reduce commute stress- Work where I need to, when I need to- Increased productivity


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Security - Removing Barriers to Secure Access


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Vodafone Office Access

• Hosted remote access VPN service that requires no additional hardware in office network

• Provides secure access to all office applications via Vodafone Mobile Network

• Enables access from laptops and handsets without connecting them to the Internet

• Easily managed via web


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How Do You Build For Success?


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Your mobilisation strategy has to be personalised - built around your organisation’s needs

Step 1 – User Profiling

Map your end-user requirements according to their

role in your organisation

Understand the barriers to productivity for M- Workers

Determine the impact of mobility on their roles

Step 2 – Design the solution around the user

Design your solutions so they are specifically tailored to do

exactly what your users need, whether they are in or out of

connection

Only provide the functions that a user needs to access remotely

Design to be intuitive, using familiar navigation and therefore

easy to learn and use

Mobilising for Success

1 2


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Points to ponder

• Have you formally considered what part mobility can play in achieving your overall business objectives?– Encourage you all to formally review every 6 months with your Service Provider

• Consider how to mobilise your enterprise– How do I keep my business agile?

– How do I keep my staff and customers better connected?

– How do I control my costs?

• What are your competitors doing ?

Thank You