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© Viadeo - Janvier 2009© Viadeo - Janvier 2009
professional networking, working
How we turned a French startup into a global professional social network
Peter Crosby
icebreaker…
…don’t worry, no hugging or talking to iphone wielding strangers involved…
Make a note of one of these:
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smartphone: http://poll4.com
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a word about viadeo
7 million+ members worldwide
50,000 connections made daily
over 1 million profile views a day
another word about viadeo
70% of members outside France
#1 PSN in China (tianji.com)
1 in 3 use viadeo once a month
started life as 20
French entrepreneurs
meeting in a
restaurant (…very
French…)
VC funded by aggregator, ventech & AGF
…but going international was the big challenge
…in the beginning
being French
…and the challenger
the perils of leaving it all to Google …and if only we all spoke English (or French!)
hierarchies, matrices & something in between
…building a multilingual team (if only we all spoke the same flippin’ language…)
some pitfalls…
be local
be different
don’t get carried away with volume
get the language right first time
structure it right
think about transversal language skills
get local partners
some stuff we’ve learnt
segment & personalise
build multiple communities
target advertising
make social media your CRM
create an app (or several)
always: engage, build & amplify
remember: reputation, time & money
using social media
…doing it for our partners…
who cares about viadeo?
how did ebay germany get it right?
demography, behaviour, geography,
segmentation
what’s the story?
don’t just acquire - animate
applying the lessons to hospitality hub
