VIADEO STUDENT CHALLENGE- Feedback from the team CMH MBA 2012

By Marie Charbonnier, Ramsès Carillo and Émilie Nicolas

What we had to do,

and did Viadeo, a professional social network, organized a

contest for all French Grandes Ecoles We chose the topic: "How to Optimize Communication to

Reach University Students Non-Sensitized to the “Junior-Enterprise” Concept?”

More than 200 teams participated: our team finished among the 40 best teams !

The challengeAmong the 4 problematics we chose:

"How to Optimize Communication to Reach University Students Non-Sensitized to the “Junior-Enterprise” Concept?"

The question required:1.The analysis of the actual online activity of CNJE[1].2.To suggest online and face-to-face solutions to optimize and improve the communication strategy to approach university students.3.To be able to realize a professional communication strategy thanks to social networks

[1] JENC: Junior-Enterprises National Convention

General Organisation 3 students from the MBA program of the CMH

From left to right: Ramsès Carillo, Émilie Nicolasand Marie Charbonnier

Team work on remote through BaseCamp sharing platform

3 meetings:     1st: to chose the problematic and share the work     2nd: to check the work done and make decision for the future     3rd: to bring the latest modifications and send the project  Sharing:     - Online Analysis: done by each member     - Communication and event strategies: Marie & Ramsès     - Social Media Strategy: Emilie

General Organization

Constraints- The training industry was different from the hospitality :

Adaptation of the strategy to make

- Get to know quickly the CNJE, understand its goals and             values

- Targeting students instead of hotel guests

- Assembling online and offline communication strategies - Work on-line and as team 

AssessmentA positive and enriching experience:  Team work with students from different classes

Being able to distribute the work depending our skills

Getting to know better social networks in a professional frame

Respecting the deadline for the group work and final project