Upload
jeff-zelaya
View
242
Download
1
Embed Size (px)
DESCRIPTION
Learn more at http://jeffzelaya.com - Jeff Zelaya teaches an introduction to Public Relations to a class of Vocus PR Business Development Associates. Jeff Zelaya is a professional public speaker and a considered an expert on the topics of Public Relations, Marketing, Social Media, Public Speaking, LinkedIn and Social Selling.
Citation preview
Sales Academy
Introduction to Public Relations
Sales Academy
Sales Academy
o Lululemon (LULU 47.15 ↑0.00%) Athletica (LULU) stock was obliterated to the tune of 17.5% today on sudden and unexpected news that its CEO, Christine Day, would be stepping down. The stock had reached a 52-week-high of $82.50/share yesterday, literally moments before the resignation announcement in after hours. LULU, the yoga clothing specialist, sells $98 yoga pants and $58 tank tops, and sells enough of them that the company was valued over $11 billion on a market cap basis yesterday, before losing almost $1.5 billion in value today.
Sales Academy
Sales Academy
Sales Academy
Sales Academy
Public relations is the practice of managing the spread of information between an individual or an organization
and the public
-Wikipedia
Sales Academy
• Company + Product Launch• New Hire• Upcoming Event or Trade Show• New Partnership• Breaking News• Financial Disclosure • Crisis Control
When can we use PR?
Forms of PR
Sales Academy
• Pitching Media• Press Release• Applying for Awards• Getting Quoted• Stirring Controversy• Speaking Opportunities • Getting Reviews• Blogger Outreach• Social Media Engagement• Hire an Agency• Media Tour• Monitoring
PR Tactics:
Sales Academy
o Create awarenesso Brand protectiono Save $$ over advertisingo More believable o 3rd party validationo Differentiate from a competitoro Leadso Sales
Benefits of PR
Sales Academy
• A form of inbound marketing
• Involves the creation and sharing of media in order to acquire customers.
• Formats include:―News, videos, white papers, e-
books, infographics, case studies, how-to guides, Q&A’s articles, photos, etc.
Content marketing
Sales Academy
Content Marketing Considerations
Sales Academy