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PUBLIC RELATIONS & COMMUNICATIONS - ExL info. · PDF fileCommunications SANOFI CHAIRPERSON Jeff Winton SVP, Corporate Affairs and Chief Communications Officer ... Mathilda Joubert,

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Text of PUBLIC RELATIONS & COMMUNICATIONS - ExL info. · PDF fileCommunications SANOFI CHAIRPERSON...

  • Brandi RobinsonVice President, North America

    CommunicationsSANOFI

    CHAIRPERSON

    Jeff WintonSVP, Corporate Affairs and

    Chief Communications Officer ASTELLAS PHARMA

    Daniel McIntyreSenior Vice President,

    Corporate Affairs BIOGEN IDEC

    Peter ShankmanCEO, Adventurist, Entrepreneur

    and Adjunct Professor PETERSHANKMAN.COM

    David BlairHead of Industry, Health

    GOOGLE

    11th Annual

    To Register: Call 866-207-6528 | Visit www.exlevents.com/pr | Email registration@exlevents.com

    HIT THE

    RESET BUTTON

    PUBLIC RELATIONS & COMMUNICATIONS

    SUMMIT

    The Leading Event for Communicators and Public Affairs Executives Within the Life Sciences Industry to Meet and Discuss the Latest Trends, Challenges and Converging Forces

    EVENT HIGHLIGHTS:Our new case study format will provide an enriched conference experience and more opportunities to learn valuable take-home data

    150+ speakers and delegates will be in attendance, including representatives from pharmaceutical, biotechnology and medical technology organizations

    This summit will feature in-depth coverage of trending topics impacting industry communicators such as multichannel communications, change management, technological innovations, employee engagement, pricing and policy changes, the Sunshine Act, value-based messaging, global communications, media relations, and more

    Congressman Leonard Lance will address health policy trends and rare diseases

    Providing practical strategy and tactics to advance communication efforts in this dynamic industry

    Hosted at Sanofi Headquarters, Bridgewater, NJJuly 20-21, 2015

    Follow us: #ExLPRSummit @ExLPharmaPR

    Join us on LinkedIn! ExL Pharma PR & Communications Summit Group

    Sponsors:Marquee Partner:

    INSPIRERSVISIONARIES

    mailto:registration@exlevents.comwww.exlevents.com/pr

  • To Register: Call 866-207-6528 | Visit www.exlevents.com/pr | Email registration@exlevents.com 2|

    Dear Colleagues,

    Coming off a banner year celebrating the 10th anniversary of the PR Summit, ExL has worked closely with our tenured advisory board to once again revamp our program focusing on new formats, new content and new speakers. This fresh approach is going to provide you with the opportunity to network with industry colleagues while learning new tips, tricks and strategies.

    It is a unique time for communicators in our industry. The issues and challenges we encountered 10 years ago differ substantially from those we face today, and there is constant change. Communicators are being tasked to deal with these changes and many other challenges. To keep pace with rapid change in science, technology, policy, organizational structure and more, communicators need to bring new approaches and, in some cases, hit the reset button.

    Bringing together our most senior group of industry speakers ever and more than 150 of the industrys finest communications and public affairs executives, the 11th Annual Public Relations & Communications Summit is THE place to be this coming July. On behalf of Sanofi and our advisory board, we look forward to welcoming you to Bridgewater, NJ for a few days of strategic thinking, debates, learning opportunities, and a rare chance to catch up with old colleagues.

    Sincerely,

    Bryon Main

    Bryon MainProgram Director, President and CEOExL Pharma

    WHO SHOULD ATTEND?

    This conference is designed for pharmaceutical, biotechnology, and medical technology public relations, public affairs and communications practitioners with responsibilities in the following areas:

    u Communications: Corporate, Brand, Internal, External, Integrated, Multichannel

    u Public/Media Relations

    u Community/Advocacy Relations

    u Public/Government Affairs

    u Investor Relations

    u Strategic Alliances

    u Public Policy

    This event is also of interest to agencies and other vendors who support those that work in the public relations, public affairs and communication roles at life sciences companies.

    11th Annual

    PUBLIC RELATIONS & COMMUNICATIONS

    SUMMIT

    DISTINGUISHED ADVISORY BOARD

    Andrew Lewis, Head of Communications, Global Medical and Development, ASTELLAS PHARMA

    Bob Libbey, Head of Digital and Social Communication, PFIZER

    Brandi Robinson, Vice President, North America Communications, SANOFI

    Cathy Cantone, Director, Public Relations, Immunology and Inflammation, CELGENE

    Chris Loder, Senior Director of Worldwide Communications and Head of US Media Relations, BAYER HEALTHCARE

    David Krawitz, Executive Director, Corporate Affairs, AMGEN

    George DeTorres, Divisional Vice President, MULTIVU

    Joff Masukawa, CONSULTANT

    Karen Carolonza, Managing Partner, GREEN ROOM COMMUNICATIONS

    Ray Kerins, Senior Vice President, Head of Communications and Public Affairs, BAYER HEALTHCARE

    Samina Bari, Senior Vice President, Corporate Communications, PHARMACYCLICS

    Stephanie Koze, Senior Director, Client Service and Strategy, GREEN ROOM COMMUNICATIONS

    Tierney Saccavino-Payne, Senior Vice President, Corporate Communications, ACORDA THERAPEUTICS, INC.

    Tom Jones, Senior Vice President, MAKOVSKY

    Wendy Lund, CEO, GCI HEALTH

    VENUE INFORMATION:

    ExL Pharma is pleased to bring the PR Summit to Bridgewater, NJ to Sanofi US Headquarters. We would like to offer our gratitude to Sanofi US by opening up its doors and hosting this event in their conference facility.

    Sanofi US55 Corporate Drive | Bridgewater, NJ 08807

    HOTEL INFORMATION:

    Hyatt House Bridgewater 530 Route 22 East | Bridgewater, NJ 08807

    ExL Pharma has reserved a room block at the Hyatt House very close to Sanofi Headquarters for those requiring overnight accommodations. We have reserved a favorable rate for those wishing to stay there and kindly request that you reserve your room by June 29th to secure this room rate.

    To make reservations guests can call 908-725-0800 and request the negotiated rate for ExLs 11th PR Meeting.

    Please book your room early as rooms available at this rate are limited.

    mailto:registration@exlevents.comwww.exlevents.com/pr

  • To Register: Call 866-207-6528 | Visit www.exlevents.com/pr | Email registration@exlevents.com |3

    Agenda-at-a-Glance

    Day One | Monday, July 20, 20157:45 Registration and Continental Breakfast

    8:45 Chairperson and Host Welcome SANOFI

    9:00 Time to Hit the Reset Button Part 1: Mini Case Studies Covering the Latest Trends and Challenges NOVARTIS ONCOLOGY, BOEHRINGER-INGELHEIM, MARINA MAHER COMMUNICATIONS

    9:45 Congressional Address: Health Policy Trends and Rare Diseases

    10:00 Networking and Refreshment Break

    10:45 Multichannel Marketing: Where We Are Now and What the Future Holds GCI HEALTH

    11:15 VISIONARY KEYNOTE How to Succeed and Thrive in a Company (or for a Client) Headquartered Outside of the US ASTELLAS PHARMA

    12:00 Luncheon

    1:00 VISIONARY KEYNOTE - Transparent Communication BIOGEN IDEC

    1:30 Time to Hit the Reset Button Part II: Mini Case Studies Covering the Latest Trends and Challenges TEVA PHARMACEUTICALS, CISION, GLAXOSMITHKLINE

    2:15 PANEL DISCUSSION - Rolling Out the Red Carpet Results: How Celebrity Collaboration Can Elevate a Health Message and Amplify Coverage MULTIVU, TONIC LIFE COMMUNICATIONS, TEVA PHARMACEUTICALS

    2:45 Networking and Refreshment Break

    3:15 PANEL DISCUSSION Best Practices in Healthcare Media Relations: Collaborative Working in the Era of the Instantaneous News Cycle MAKOVSKY

    4:00 Aint No Customer Like a Zombie Customer!

    5:15 Evening Reception Sponsored by:

    6:15 Day One Concludes

    12:30 Luncheon

    1:30 The Evolution of Patient Advocacy CANCER SUPPORT COMMUNITY

    2:00 How to Optimize Client and Agency Partnerships: A New School Approach GREEN ROOM COMMUNICATIONS

    2:30 Networking and Refreshment Break

    2:45 New Challenges for Communication in Market Access COHN & WOLFE

    3:15 VISIONARY KEYNOTE: Technological Innovation and the Connected Life GOOGLE

    4:00 Conference Concludes

    8:00 Registration and Continental Breakfast

    8:45 Chairpersons Day Two Welcome and Opening Remarks

    Day Two | Tuesday, July 21, 2015

    Track AStakeholder Communication

    Track BDigital Breakout

    Track CInternal and Corporate Communications

    9:00 Medical Innovation and Value-Based Messaging CELGENE

    Patents and PR in a Social and Digital World NOVARTIS ONCOLOGY

    How to Build a More Effective Communications Team SANOFI

    9:45 Using Communication and Multichannel Channels to Promote Innovative Science AMGEN

    Influencer Mapping and Engagement Strategies in a Regulated Environment COYNE PR

    Global Change Management and Organizational Culture: Finding the Constant ASTELLAS PHARMA

    10:30 Networking and Refreshment Break

    11:00 Evolving the Communications Ecosystem to Have Your Message Heard GENENTECH

    The Convergence of Digital and Policy PFIZER What It Takes to Be a Creative Lion in Healthcare VIRGO HEALTH

    11:45 Creating a CEO Profile to Enhance Media Coverage ACORDA THERAPEUTICS

    Dont Just Be Social, Empower a Community of Content Creators to Drive Your Public Relations and Marketing OTICON MEDICAL

    Working with Physicians in a Financially Transparent World (The Sunshine Act) PHARMACYCLICS

    Excellent and engaging presentations. Samantha Ross, Senior Marketing Communications Associate, STRYKER CORPORATION

    mailto:registration@exlevents.comwww.exlevents.com/pr

  • To Register: Call 866-207-6528 | Visit www.exlevents.com/pr | Email registration@exlevents.com 4|

    7:45 Registration and Continent

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