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THE SENS GROUP

Introduction Rogil

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Rogil conducts reality-driven research to help you get a better understanding of shopper and consumer reality. Rogil has been executing projects for FMCG companies all over the world since 1974. We work from our offices in Belgium and the Netherlands, as well as through 35 accredited partnerships worldwide (The Sens Group). Our goal is to deliver strategic valuable insights. We do this by mixing the best research recipe for your project. Our research includes sensory product development, shopper experience, packaging and communication. On this website, you will find more information on our company and methods and the product categories we cover. Check out our blog for the latest updates or have a look at some customer cases to get a taste of our recipe for success!

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Page 1: Introduction Rogil

THE SENS GROUP

Page 2: Introduction Rogil

SENSORY AND MARKETING RESEARCH

IMPLICIT, QUALITATIVE & QUANTITATIVE

WITHIN THE SENS GROUP

SENS GROUP QUALITY LABEL PARTNERSHIPS WITH OVER 35 FIELD AGENCIES

WORLDWIDE

Page 3: Introduction Rogil

3

ROGIL IS MARKET LEADER IN INTERNATIONAL

SENSORY RESEARCH SINCE 1974

THE MEMBERSHIP OF THE EUROPEAN

SENSORY NETWORK ENSURES “STATE OF THE

ART” KNOWLEDGE IN BUSINESS ORIENTED

SENSORY RESEARCH & CONSULTANCY

Page 4: Introduction Rogil

WHY WORK WITH US?

Page 5: Introduction Rogil

WE WILL MIX THE

BEST RESEARCH

RECIPE FOR YOU

Page 6: Introduction Rogil

THE RESEARCH PARTNER FOR OUR CLIENTS

AROUND THE WORLD

Page 7: Introduction Rogil

7

EXECUTING PROJECTS FOR FMCG COMPANIES

FOR 30 YEARS ALL OVER THE WORLD

KEY RESEARCH COUNTRIES UK I USA I BRAZIL I GERMANY I FRANCE I RUSSIA I ISRAEL I BENELUX

Page 8: Introduction Rogil

INTERNATIONAL

DEALING WITH INTERNATIONAL RESEARCH SINCE 1974

LAST YEAR TEAM MANAGED PROJECTS IN 38 COUNTRIES

MEMBER OF ESOMAR

MEMBER OF EUROPEAN SENSORY NETWORK

OFFICES IN THE NETHERLANDS AND BELGIUM

GLOBAL EXECUTION PARTNERSHIPS VIA SENS GROUP QUALITY LABEL

Page 9: Introduction Rogil

ACADEMIC CONNECTION

http://www.hubrussel.be/ems
Page 10: Introduction Rogil

ROGIL SPECIALIZES IN IMPLICIT MEASUREMENT

Eye-tracking Observation camera’s

OBJECTIVE MEASUREMENT TOOLS

Page 11: Introduction Rogil

ROGIL SPECIALIZES IN IMPLICIT MEASUREMENT

GSR & EEG (neuroscience techniques) E-PRIMING Measuring automaticity of associations with POS

material/brand in order to asses emotional impact

OBJECTIVE MEASUREMENT TOOLS

Page 12: Introduction Rogil

 · Contents INTRODUCTION Introduction

 · Contents INTRODUCTION Introduction

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