FRA IDE TIL CASH

DETTE VIL JEG AT DERE SKAL HUSKE

• Gå i dialog med kundene

• Prøv – feil og lær

• Lean er en måte å tenke på

PROSJEKT OG MÅL

Develop ELIXIAs future sales model to win new members at a faster pace than peers - at a significantly lower acquisition cost

Is the problem worth solving?

1Problem fit

Do we build something people

will use?

2Market fit

How to accelerate growth?

3Scaling

NEW ELIXIA MEMBERSHIPS/BUNDLING

“Godt levert”Healthy food bags

OrJust menus

PT organize training I

school gym(Asker Aliens)

Hot CofféBarista

Nice Sit-down

PT1On1Online

TravelersEg Offshore

Results (Andre)Commit to a goal

Follow upFood /nutrition

PT follow you both online and 1on1

PT gives program“WE GET YOU

THERE”

Sport clubsEg. football

teams12-19 years old

(Torve)Local community

Filthy Rich(Kjerstin)

Top of the Loui Veton marketing

pyramidOffer?

Design priv. gymPT follows on

hollydaysTop PT´s

PT in the GYMWho needs it?

How can we help?+Sell more

Experienced motivators

Existing membTrained for years

(Charles)25/90

Rewards long memberships

Badges100d programHall of fame Advisory board

MEN (Aki)Don’t want to be

trained by WSauna

“Not nice instructor”Flames

YT MaksCardio express“E is femenin

optimized”

WomenPTGR

How to get them in to the fitness floor

Before kids

After kids

Non active

12-15Droped out from sports

Needs?Parents are there

Card is bigFamily PT

Parent+teen session

16-19Droped out from sports

Needs?Parents are there

Card is bigFamily PT

Parent+teen session

Outdoor training(Eg menn?)

People who just like to train outside

Seniors”NetCom camp”KIWI cut prices

SosializingFreez memb.

What to be youngHave moneyNOT ”Godt

voksen”

Grocery storeElixia help people to choose healthy

food

Program#weeks

App with training sessions in the

calendar-Reminders

-Follow up by PT-Who in the gym use

the same prg.

Event packTickets

PT ProgramOnline

Membership idea

Bundeling idea

VGVekt

Klubb

Online PT

ELIXIA CONSIERGE

• Max 10 medlemmer pr klubb• Medlemskap kunder uten begrensninger• Alt inkludert • Eget kort – Black Card (ERC)

ELIXIA PLUS

FRA IDE TIL CASH

xxmill

xxmill

xxmill

xxmill

$ $ $ $

Hypothesis

Early adopters

Mass Market

ActivePlus

OnlinePT

ConciergeService

SportClubs

Confirmed

Decision

ProblemFit

MarketFit

Scaling

CASH

IDEA

MAX

LEARNING

MAX

GROWTH

MAX

LEARNING

xx months

Engine of growth

InnovationAccounting

Confirmed Confirmed Confirmed

Decision Decision Decision

HVA LÆRTE ELIXIA

ELXIA sine medlemmene har 3 behov:

Mer oppfølging

Mer kunnskap

Et treningsopplegg

HVA LÆRTE JEG

• Gå i dialog med kundene

• Prøv – feil og lær

• Lean er en måte å tenke på