Intranet'3.0'is'social'and'mobile' @damramuminovic

Successfull'intranets'

General'

•  Clear'alignment'with'overall'corporate'stragety,'suppor?ng'it'and'adding'to'bo@om'line'

•  Integrates'communica?on'and'collabora?on,'avoiding'silos'

•  User'experience'

A)ributes'

•  Centralized'solu?ons'•  Personaliza?on'•  Task'focused'•  Meets'expecta?ons'created'

online'•  Integrates'with'other'

communica?on/effec?vity'tools'•  Search'empowered'•  Social'•  Mobile'

'

'Intranet'3.0'is'social'and'mobile'•  Business'drivers'•  Challenges'and'success'preKrequisites'•  Adop?on''

'

2008 2013

Real'life'social'business'success'stories'

•  Nike'reduced'?me'in'marke?ng'execu?on'to'less'then'12'hours'•  Cemex'product'and'service'development,'Time'to'Market,'Ready'Mix'in'4'months'•  OSI'So8'22%'more'effec?ve'customer'support'and'more'sa?sfied'clients'•  Vistaprint''50%'shorter'onboarding'?me'for'new'employees'''•  HP'4x'faster'to'find'sales'info,'increased'sales'efficiency'and'produc?vty''''

Mobile'

A)ributes'

•  Increasing'mobile'trend'•  Large'business'demand'on'execu?ve'and'sales'level'•  Security'issues'

Execu?on'

•  Product'vendors'provide'outKofKthe'box'mobile'solu?ons'for'social'collabora?on'plaWorms'–'low'start'cost'•  Mobile'first'vs'mobile'last'•  Focus'on'crea?ng'mobile'workplace'–'find'use'cases'and'focus'•  Mobile'is'the'first'plaWorm'of'social'

Tele2'

Sandvik'

Yammer'

How'to'execute'

Key'execu?on'areas'

•  Social'Collabora?on'strategy'aligned'with'overall'business'strategy'•  Organiza?onal'enablers'•  Technical'enablers'•  Adop?on'and'community'management'

''' '''

Envision.'Engage.'Enable.'Empower.'Evolve.''' 5E'

1.'ENVISION'

ENVISION''Explore'opportuni?es'Focus'on'core'business'needs'Align'with'overall'business'strategy''''''

'

VIDEO:'Where'good'ideas'come'from''

Real'life'social'business'success'stories'

•  Nike'reduced'?me'in'marke?ng'execu?on'to'less'then'12h'•  Cemex'product'and'service'development,'Time'to'Market,'Ready'Mix'in'4'months'•  OSI'So8'22%'more'effec?ve'customer'support'•  Vistaprint''50%'shorter'onboarding'?me'for'new'employees''•  HP'4x'faster'to'find'sales'info,'increased'sales'efficiency'and'

produc?vty'

2. ENABLE

ENABLE Identify enablers, technical and organisational Policy – digital meeting room Platform selection Integrate Start mobile

Plaeorm'Single'Sign'On'Integra?ons'

Mobile''''

Sofware'is'a'wow'factor!'''

Technological'enablers'

Be'inspired'by'consumer'market''Focus'on'user'experience''One'stop'shop'–'Integra?ons'Empower'–'self'service,'shake'&'bake''Avoid'crea?ng'high'tresholds'–'SSO''

Be'inspired'by'consumer'market'&'execute'on'User'Experience'

2 ENGAGE

ENGAGE Iden?fy'and'engage'Early'Adopters'Create'value'early!'Spread'success'stories'Engage'leaders'and'get'support'Go'small'at'first,'add'all'upon'end'of'early'adopter'phase'Create'buzz'

Kultur' Reak?v'och'stängd''

Passiv'men'bemötande'

Proak?v'och'öppen'

Arbetssä@' Utvecklas'inte'ak?vt'

Ändras'när'nya'verktyg'kommer'

Teknologi'EKpost,'telefon,'

fysiska'möten'Nya'verktyg'''introducerats'

Social'och'mobil'digital'

arbetsplats'

Informa?onsKflöden'

Formas'ad'hoc'

Definieras'från'ledning'och'styrs'av'

roller'

Behovsstyrda'men'

strukturerade'

Mognadsmodell'

Kon?nuerliga'förbä@ringar'

How'to'create'commitment'and'change'employee'behaviour'

36'

TIME

CO

MM

ITM

EN

T

High

Low

Will to accept Individuals are willing to accept change

Buy-in Change is no longer new, but

integrated

Ownership Individuals drive change

themselves with new employees

Awareness “I know we will change and I know why”

Understanding “I understand how change will influence me

and I can act in alignment with change direction”

Commitment “”I realize the value for me and

company”

AsIs ToBe

Align with corporate startegy

Awareness Individuals are aware of

change basics and how that will influence them

General understanding Individuals understand in which

ways change influences organization

Personal understanding Individuals understand how change will influence their everyday work and skills they need to develop to work

in new ways

Align effects to ogranisation

Execute change management

4 EMPOWER

EMPOWER''Value'focused'launch'Viral'marke?ng'Community'Management'Change'management''

'Value'focused'launch'&'community'management'

Launch'lessons'learned'•  Focus'on'iden?fied'business'needs'•  Doing'things'I'do'in'new'be@er'ways,'

not'adding'tasks'•  Inform'on'why’s'and'how’s'•  Success'stories'from'Early'Adopters'•  Use'Early'Adopters'for'viral'

marke?ng'•  Workshops'with'each'group'•  Focus'on'open'by'default'•  Keeping'informed'–'overwhelming'K

>'feeds'''

Func?onality'•  My'profile'•  MicroKblogg'•  Personalized'news'flow'•  Mail'integra?on'•  People'search'•  Watchlists'•  Communi?es/team'sites'•  Feeds'in'team'sites/communi?es'

Spread'good'examples'&'benefits'of'social'func?onality'usage'

5.'EVOLVE'

EVOLVE''Measure'and'followKup'In?al'strategy,'tasks'Sta?s?cs'Refine'plaWorm'Refine'implementa?on'plan''

''' '''

Envision.'Engage.'Enable.'Empower.'Evolve.''' 5E'