Filter, reduce, remove your way to a more successful mobile intranet

Confidential – Not for Distribution. Jonathan Phillips | @DigitalJonathan | +44 7540 838593 | [email protected]

Jonathan PhillipsFounder, ClarityDW

Mobile filtering for optimal experience


Jonathan Phillips

Founder, ClarityDW• 15 years digital experience• Intranet, internet, social,

communication, collaboration• Advisor to HM Government• Co-Founder of intranetizen.com• Non-exec director

Digital Workplace Consultancy

Communication | Collaboration | Strategy


Mobile filtering for optimal experience

• Introducing mobile moments

• How do we use our mobile phones

• The competition ‘lenses’ for filtering

• Mobile first: Mobility versus usability


150times a day

240

minutes a day

Meeker Reports 2013, 2016

96Seconds per interation

The mobile experience is quick – ‘moments’


How do we use our smartphone?

TotalApps

33DailyApps

12 80%of

Time

3


The disturbing truth about our smartphone use

• 80% of 18-34 year olds say their smartphone is the first thing they reach for in the morning

• 87% say their phone never leaves them – day or night

98 63 91

70 80 77

Icons by Arthur Shlain for Noun ProjectInfo from MindBerry


The mobile experience evolves quickly


Content is also evolving


Your competition

Is a small number of apps

Is evolving much quicker than you

can

Is fun, useful, informative and

compelling

Is thinking very hard about you and your phone


Your mobile success pathway is to filter

Is a small number of apps

Is evolving much quicker than you

can

Is fun, useful, informative and

compelling

Is thinking very hard about you and your phone

Be extremely careful with app

creation

Filter out, pare down, reduce

Don’t rest - innovate

If it’s not fun, useful, informative

or compelling, filter it out

You need to be user, device, time and geo-centric

With these lenses, filter out wasteful

content and functionality


Mobility v usability: Porting desktop to mobile without filter doesn’t work

• Think about the device, the person and the context: Provide what is practical, sensible and useable on a smartphone. PS – that’s is not going to be everything on your desktop intranet

• A rebuild for mobile might be necessary


There are somethings the mobile just does

betterNotifications,

geolocation, offline access, speed,

security…


Thank you!

@DigitalJonathan | +44 75 40 83 85 93 | [email protected]