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Today, I was talking to Kimberly Kayler, President of Constructive Communication, Inc., a consulting firm providing marketing strategy, public relations, online social media and communications tactics for the AEC (Architecture, Engineering, Construction) and other technical industries. Kimberly has a journalism degree and a decade of high-level experience serving engineering, architecture and construction firms as a corporate marketing executive, as well as experience working for a full-service advertising and marketing communications agency. Kimberly started Constructive Communication, Inc. in 2001 to serve the needs of technical and professional service firms.
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Is the Construction Industry ready for Social Media?
Telephone Interview withKimberly Kayler, CPSM, CSI
President of Constructive Communication, Inc.
A SlideCast by Michael Buehler
www.socialmediaconstruction.blogspot.com
www.socialmediaconstruction.blogspot.com
Kimberly Kayler
How do you and your company apply
Social Media
within your organization?
www.socialmediaconstruction.blogspot.com
www.socialmediaconstruction.blogspot.com
Is Social Media applied in your company efficiently?
www.socialmediaconstruction.blogspot.com
What is your experience working with the AEC industry trying to implement
marketing & communication strategies
which use Social Media as a tool?
www.socialmediaconstruction.blogspot.com
www.socialmediaconstruction.blogspot.com
?or
Social Media
How do you convince your customers?
www.socialmediaconstruction.blogspot.com
www.socialmediaconstruction.blogspot.com
How do you convince your customers?
What are your customer's expectations?
Can you always meet these expectations?
www.socialmediaconstruction.blogspot.com
Who are your customer's customers?
www.socialmediaconstruction.blogspot.com
Do you and your customers have to put many resources into your Social Media projects?
Do you outsource?
What are your limitations?
www.socialmediaconstruction.blogspot.com
What is a
typical success story
you can tell?
www.socialmediaconstruction.blogspot.com
Where do you see
the future of Social Media and the AEC Industry?
And how important will Social Media be?
www.socialmediaconstruction.blogspot.com
What can AEC learn from other industries which are already in transition
towards
Web 2.0 and Social Media?www.socialmediaconstruction.blogspot.com
Finally,
what brief recommendation can you give me if I had to convince senior management
to implement an e-marketing strategy?
www.socialmediaconstruction.blogspot.com
