Kimberly Kanary

Kimberly KanaryKimberly Kanary

Communications expert with proficiency in corporate communications, public and media relations, crisis communications, internal

communications, community relations, marketing communications, social media strategy and investor relations.

Education

Completed entire education, including Master’s, in a combined total of just three years…

EducationEducation

Bowling Green State University

Communication Studies, Summa cum Laude, 2002

Master of Arts

Baldwin-Wallace CollegeSpeech Communication, Magna cum Laude, 2000

Bachelor of Arts

Previous Experience

Experience Experience –– 20002000--20082008National MS Society

Communications Consultant

Schill Landscaping & LawncareInternal Communications Manager

J.M. Smucker CompanyCorporate Communications &

Community Initiatives Supervisor

Associated Estates Realty Corporation

Corp. Comm. & IR Manager

National City CorporationAssistant VP, Retail (Internal)

Communications

Work experience from 2000 – 2008.

Expertise developed in corporate communications, public relations,

media relations, crisis communications, internal

communications and investor relations.

In 2000, career commenced from an internship at the Ohio Buckeye Chapter of the National Multiple

Sclerosis Society.

Went on to work for the Northwest Ohio Chapter following undergrad and during graduate school, where

responsibilities were focused on external communications, including

being the chapter spokesperson and conducting everything from in-

service training seminars to business presentations, and more.

National MS SocietyCommunications Consultant







Communications

Experience Experience –– 20002000--20082008



After graduate school, joined Schill Landscaping and Lawncare, Inc.

Focused on implementing internal communications programs and enhancing existing initiatives.







Communications

Experience Experience –– 20002000--20082008In 2003, joined The J.M. Smucker

Company.

Was hired as the Public Relations Coordinator and promoted in just over a year to Corporate Communications and Community Initiatives Supervisor.

In this role, served as one of two spokespersons worldwide. Responsible for corporate

communications, including media relations and crisis communications,

as well as PR initiatives for the company’s core brands (Smucker’s,

Jif, Crisco).

National MS SocietyCommunications Consultant







Communications






Joined Associated Estates Realty Corporation in 2005.

Assumed responsibility for the department as the Manager of

Corporate Communications & Investor Relations in 2006.

Was recruited to National City; after a year away, was recruited back to Associated Estates as the Vice

President of Corporate Communications (see slides 11 – 26).




Communications








Was recruited to National City Corporation in 2007.

Spent a year as the Assistant Vice President, Retail (Internal)

Communications before being recruited back to Associated Estates.

Responsible for strategic leadership on key initiatives within the Retail

division of the bank.

Partnered with Business Banking executive to disseminate key

messages.National City Corporation

Assistant VP, Retail (Internal)Communications

Current Experience

ResponsibilitiesResponsibilities

Associated Estates Realty

Corporation

VP of CorporateCommunications

Media Relations

Crisis Communications

Brand Management

CharitableContributions

Internal/EmployeeCommunications

Investor Relations

ResponsibilitiesResponsibilities

Recruited back to Associated Estates in 2008 as the VP of Corporate Communications where responsibilities include all internal and external

communications, as well as select IR functions.

Vice President of Corporate Communications

External Communications

Implemented comprehensive internal

communications program, including:

Electronic employee newsletter; Intranet content

and activities; charitable campaigns; employee recognition programs;

executive communications; and more.

Champions strategic, integrated communications

program aimed at reputation management, including:

Media relations (including company’s first-ever media

training program); crisis communications;

comprehensive re-branding initiative; corporate social media strategy; charitable giving program; and more.

Internal Communications

Maintains certain investor relations and financial

communications responsibilities, including:Responsible for annual

report; oversight of proxy process and annual

meeting preparations; financial (earnings,

dividends, etc.) releases; and more.

Investor Relations

Media RelationsMedia RelationsSample National, Regional, & Local Media PlacementsIncreased positive media placement by over 800% from 2007 to 2009

Media RelationsMedia RelationsSample National, Regional, & Local Media Placements

Media RelationsMedia RelationsSample Key Trade Publication Placements

Media RelationsMedia RelationsSample Key Trade Publication Placements

Brand ManagementBrand ManagementSample Elements of Brand Identity – BEFOREComprehensive Rebranding Initiative

Brand ManagementBrand ManagementSample Elements of Brand Identity –AFTER Comprehensive Rebranding Initiative

Brand ManagementBrand ManagementWebsite BEFORE Redesign & Launch of Comprehensive Rebranding

APARTMENT SEARCH

HOME

Brand ManagementBrand ManagementWebsite BEFORE Redesign & Launch of Comprehensive Rebranding

CAREERS

ABOUT

Brand ManagementBrand ManagementWebsite AFTER Redesign & Launch of Comprehensive Rebranding

APARTMENT SEARCH

HOME

Brand ManagementBrand ManagementWebsite AFTER Redesign & Launch of Comprehensive Rebranding

CAREERS

ABOUT

Internal CommunicationsInternal CommunicationsBEFORE – Hard Copy Employee Newsletter

AFTER – Various Employee Engagement PiecesElectronic format reduced expenses & enhanced effectiveness

Internal CommunicationsInternal Communications

Investor RelationsInvestor RelationsAnnual Reports – Revised format to create additional uses and cut costs; implemented electronic delivery option.

http://www.associatedestates.com/2010_Annual_Report.html

Awards & Accomplishments

Awards & AccomplishmentsAwards & Accomplishments

Recognition & Accomplishments

Selected asone of the

“15 toWatch”

from PR News, December

2009

2009

Featured as “One 2 Watch” in

Inside Business Magazine, June 2007

2007

Certified as a “Social

Media Strategist”by Social

Media Magic University, October

2009

2009

Expert speaker/

presenter/panelist on

a wide range of topics for

multiple organizations

since 2005

2010 1998

Phi Theta Kappa –

International Honor

Society, inducted in

1998

Speaker / Presenter / PanelistSpeaker / Presenter / Panelist

PR News PR News –– ““15 to Watch15 to Watch””

Inside Business Inside Business –– ““One 2 WatchOne 2 Watch””

Volunteer / Non-Profit Board Experience

Community ServiceCommunity Service

Long time proponent of philanthropic

initiatives

Board of Directors; Marketing & Communications Committee Chair – Miss Ohio Scholarship Program

Former Board of Directors and Marketing & Communications Committee Chair – Valley Riding

Former Communications Committee & MS Ambassador – National Multiple Sclerosis Society

Contact

Contact Kimberly KanaryContact Kimberly Kanary

LinkedIn: http://www.linkedin.com/in/kimkanary

Twitter:http://twitter.com/kimkanary

Facebook:http://www.facebook.com/kkanary

Documents

Kimberly Kanary