Innovation Adoption

Us versus Them?

Innovators.

5% of the market(at best, on a good day, with a great killer app)

Want it because it’s so damn shiny

Not entirely sure what it does, but they’ll figure that out after they get two of them(one to use, one to break and make something else out of it)

Us

Would show up to the openingof an envelope for the new experience….

13% of the market(when the wind is blowing the right direction)

Want it because it seems quite useful, and the innovators seem to be doing okay…

Semi sure what it does since they watched the innovators carefully…(but had more sense than to break the innovators toys)

Us

Would show up to the openingof an envelope to see what thefuss is about…

Also U

s

Early adopter

Early majority

30% of the market(some rounding may occur…)

Want it because they can tell other people about it

OMG YOU TOTALLY HAVE TO BE MY FRIEND ON FACEBOOK!!!!!!(stand by for ten hundred blasted vampires, you chump)

Still us

Would show up to the openingof an envelope to be able to tell their friends about this killerenvelope opening….

Late Majority

35% of the market(The reason good ideas turn lame)

Want it because other people have it, and they don’t want to miss out….

Either a begruding acceptance it’s time to change, or the reason it goes downhill(The market thinks that everything that you used to do with the software now needs to be hidden behind the ADVANCED button.)

Most definitely us

Wouldn’t show up to the openingof the first envelope, but will bethere for subsequent letters andboxes and mailing items….

Laggard I.

10% of the market(For those who just plain don’t want it)

DO NOT WANT. No really, don’t want a bar of it.

Knows precisely what it does, tried it, and doesn’t want what it has to offer(Been there, done that, thought it sucked, gave it up and moved on with life)

We’ve allbeen therepeople

Doesn’t like envelopes

Super Adopters

5% of the market(Snipers of superior technology)

Want it. Want it when it’s sufficiently advanced technology to rival magic

Knows what it can become, and will come back to it when it meets their standards(Any sufficiently new technology has a long way to go until I’ll be adopting it at Version 5.0)

Admit it, it’s us innit?

Your envelope technologyneeds work. Call me in fiveyears

Innovation versus Loyalty

Innovators are traitors

Loyalists are laggards

They’ll get you started and leave when new features arrive, or the scene stops being elite, or MSM mentions twitter

Still writing new content for the Apple Newton