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8/6/2019 2011 Innovation Management & Economic Market Adoption
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INNOVATION
MANAGEMENT
CLASS
INNOVATION MANAGEMENTECONOMIC & MARKET ADOPTION
Week 2 Class
by Ir. D. Wim Prihanto, MM (AIM)
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Learning Points
1. Which one would be survived ? Why ?
The strongest
The biggest
The most adaptive
Most People want
to be
Most Companies
want to be
Core of Innovation
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Learning Points
2. Where should innovation lead ?
Innovation should lead to economic growth such as revenue
growth, profit growth, etc innovation is engine of growth.
Business Growth
To be Pioneer
Differentiation
Utility
Purposes
Legendary and
Legacy
Competitive
Platform
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Learning Points
3. How is the sequence of innovation process ? was ledby creative individuals then applied to company
architecture and operating.
Creative Applicable Operating
Creative Individuals
Creative Company
Architecture
Utility
Purposes
Legendary and
Legacy
Competitive
Platform
Innovation process was led by creative individuals then
applied to company architecture and operating.
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Learning Points
4. Is innovation an integrated management process or asingle action ?.
Single Action
Integrated Management
Process
Ideas
Innovation
Innovation is an integrated management process not
a single action .
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Learning Points
5. What is difference between Ideas, Thinking of ideasand Implementation ideas to organization ?
IDEAS
THINKING OF IDEAS
IMPLEMENTATION IDEAS
Invention
Creativity
Innovation
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EXTERNAL INPUTS:
societal needs;
competitors;
supplier partnerships;
distributors;
customers;strategic alliances.
EXTERNAL INPUTS:
scientific and technological
development;
competitors;
suppliers;
customers;
university departments.
Organisation and
business strategy
EXTERNAL INPUTS:
macro factors
ROI
costs;competition.
Organisation¶s
knowledge base
accumulatesknowledge
over
time
Innovation management
framework
New productsSource: Trott, 2005
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Learning Points
6. Science is discovering a new one, then technologycame from employing and manipulating science into
concept, process and devices which make our life
easier.
7. Innovation could be happen when all stimulated
factors (external & internal) are interactive connectedas integrated management systems
8. The pharmaceutical is more on technology push
model but food industry is market pull model. Other
industries could be mixture of the two models.9. Marketing, research and manufacturing, and business
planning are three main functions which more
influential on common organization.
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Innovative firm
Factor conditions
Institutional setting
Suppliers andsupporting
industries
Customers
FinancingR&D
Educational and other
societal effects
Competition
regulator
Purchaser
Information and
decision centre,
political stability
Macroeconomic
conditions
Infrastructure
Environment andsafety regulator
The role of the state in innovation
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Learning Points
1. Government has a important role for creating aninnovation growth climate (long term wise).
2. The other hand, business man & entrepreneur may
only focus on high-return opportunities in the short
term.
3. The right business environment is key to innovation,
but the people is the master key of that.
4. First Revolution : Steam Engine, Second Revolution :
Computers«.then the Third Revolution is Welness
5. Market vision or the ability to look into the future and
picture products and services that will be successful
is a fundamental requirement for those firms wishing
to engage in innovation.
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Learning Points
1. Marketing insights have an importance role tofacilitate innovation toward the market vision.
2. Lead users is being used by technology minded
product development as they want to be perceived as
pioneer and innovative people.
3. Company only has 2.5% of innovators and early
adopters 13.5% for successful new products and after
that critical ³chasm´ before convincing early majority
for successful launching.
4. Knowing the psychographic of each categories is
critical for innovation process.
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Is market evolving?Challenge for Industry
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Rationale Emotional
1977 ± 1980
1st Generation
1981 - 1985
2nd Generation
1986 ± 1996
3rd Generation
1997 ± 2004
4rd Generation
³Kijang Innova ± Beautiful [R]evolution´ (Sep 2004)
[R]evolution in Style
[R]evolution in Comfort
[R]evolution in Performance
[R]evolution in Safety
[R]evolution in Variants & Colors
Kijang Journey «..
Source :
C ourtesy of Dini E , 2006
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Telephone «..
Basic
telephone
- Music (MP3)- Ring Tones
- Waiting callmusic
- 3G
- Internet, etc.
Rationale Emotional
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µT echnology¶ makes peoplebecomes more µ Emotional¶
NOT
µR
ational¶
Old Paradigm
³High technology = More Rational´
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Friendster.com
Web sitefrinedster.com
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J.Co³Donut
Orchestra
experience
«´
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Hanyawanita.com
� Web site «
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³Emerging Metro-sexual´
³M en becomes more emotional´
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Examples «
� Perfume & Lotion for Men
� Spa & Treatment for Men
� L-Men� Appearance oriented
� Chatting (³ngerumpi)
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Male Grooming
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So «It¶s an
Emotional World!
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The NPD process as a series of linked activities
Strategicplanning
Assembling
knowledgeR&DMarket
research
Scientific and
technological
developments
Generating business
opportunities
Society and market
developments
leading to needs
Development of
product prototypes
Product concept generationScreening and
evaluation
is not a one-off activity
±it is a continual
process and takes
place at every stage.
Market introduction
Market and technical testing
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