INNOVATION-ADOPTION AND DIFFUSION PROCESSCASE OF MICROMAX

INTRODUCTION TO THE TOPICINTRODUCTION TO THE TOPIC

Well Diffusion of adoption process are both Macro and Micro Process for the Marketing Organization. Now a days Marketing means not only satisfy the needs but change everyday perception of the customer to retain with the brand for life time.

CHALLENGES FOR DIFUSION OF ADOPTION PROCESS

Change in Media Planning.Hike of Social Media.Y-Generation Perception has been Changed.Consumer Behavior Of New Millennium.Everyday New Products.Branding Strategy has been changed

ORGANIZATION FOCUS WHEN LUNCHING ITS NEW PRODUCTORGANIZATION FOCUS WHEN LUNCHING ITS NEW PRODUCTWhen the Organization lunched the new Product in the market the objective is always two Dimensional

One is Quality of the Product which enhance to purchase the Products

Second the Communication or Awareness to make interest the customer to purchase the Products

NEW PRODUCT COMMERCIALIZATION

MASS COMMUNICATION THROUGH MEDIA

QUALITY THAN COMPETITORS

DIFFUSION OF ADOPTION PROCESSDIFFUSION OF ADOPTION PROCESS

According to the theory its MACRO Process because to aware the Customers about the new product availiabity in market and make a difference so that the Customers are not only attracted for the Product but accept that product which is MICRO in Nature that is Adoption Process.

WELL NOW THE BOTH PROCESS AND MACRO AND MICRO AS WELL.

DIFFUSION PROCESS –THE SPREAD OF NEW PRODUCTINNOVATION

CHANNEL OF COMMUNICATION

SOCIAL CHANGES

TIME

IS ALL THE NEW PRODUCTS IN MARKET SUCCESS FULLY SPREAD???

SUCCESS STORY OF MICROMAX MOBILES IN MAKING MOBILE INNOVATION

INNOVATION-The Product Mobile is innovated by Micromax in DESSI Style and the Peoples are like the mobile phone as its so close to the Market Leader of the Millennium SAMSUNG Mobiles

Well The Second Innovation is the Sound Quality is So good and Asssoseries are also Available

Third Innovation is the Company Lunched the Mobile Phones in Large Segmentation all over in India

COMMUNICATION-Making the Action Star Akshya Kumar the Brand Promoter for Mcromax the Organization make different Campaigning planning and Media Planning in all over India which provides great deal of Success to Micromax Mobiles Phones.

Social Chhange Micromax Mobile is the Great leader of Social change, He adopts only one thing that is Providing the Android phone or Smarts Phones with Minimum Prices to the Young Generation and college Users Against the leaders.

Again the Micromax adopt the new change in Society that is Music and Message, The Both types of Mobiles are Provided by Micromax against the Leaders.

TIMEMicromax lunching the product in India during the Price war between the Mobile Phones, The Organization Target the Rural and Urban Market by Quality Product and right Lunching Time

MICROMAX MOBILES SALES GRAPH MICROMAX MOBILES SALES GRAPH Micromax sells around 1.3 million mobiles handsets every

month, with a presence in more than 500 districts through 100,000 retail outlets in India.

PUSH THE TV THROUGH THE MOBILESPUSH THE TV THROUGH THE MOBILES

MICROMAX ENTERED TO THE LED TV MAREKT WITH SAME MOTHER BRAND NAME

THEY MAKE A PUSH STRATEGY OF LED TV THROUGH THE SUCCESS OF MOBILE PHONES

THEY ARE TARGETING THE CUSTOMERS WHO ARE ALREADY AWARE ABOUT MICROMAX

THEYLUNCHED UT WHEN,MICROMAX BRAND IS TRULY FAMOUSED IN INDIAN MARKET

MICROMAX IS THE LEADING COMPETITOR IN INAIAN TELECOM MARKETS.SO LED ALSO MAKE A SUCCESS STORY.

Micromax come in television market with the launch of LED TV 24-inch to 55-inch range.

Micromax has set up a one lakh square feet manufacturing.

It has production capacity of 2,000 LED per day.

Led TV of 24 inch from Micromax market price Rs.15,990 and full HD smart TV 55 inch Rs. 1,29,990

WHAT IS THE POINT OF FAILURE OF LED IN MARKET

WHAT IS THE POINT OF FAILURE OF LED IN MARKET

INNOVATION-

Micromax providing the same resolution like Sony and Samsung in market ,The design and the Facility is Almost same to the competitors Products.

Micromax has only aim on Technical Revolution but the other facility ,Music,Audio,Visuals are remain Same like Competitors

COMMUNICATION-

The Media Communication is too Poor, Organization wants to Push the Product in the ways of mobile

There is No Brand Promoters for the Led TV

The Organization has Less Brand Promotion and Sales Promotion Strategy in Market

WHAT IS THE POINT OF FAILURE OF LED IN MARKET

WHAT IS THE POINT OF FAILURE OF LED IN MARKET

SOCIAL CHANGES

Present Market of LED is Price War and Nothing

Micromax Price is Almost same to Sony and Samsung

Social Adoption is Poor Because the Mobile and Tabs are Available

Time-

The Lunching of the LED TV in wrong time because the ERA is for TABS AND MOBILES

Second the Growth of Led is not so high, Because Global Competitors are available

WHAT IS RIGHT MARKETING STRATEGY FOR THIS PROCESS

WHAT IS RIGHT MARKETING STRATEGY FOR THIS PROCESS

Micromax have to change the strategy of marketing campaign and must make a brand Promoters to the LED Products

Micromax should provides some seasonal offers or Sales Promotion for the Products

Micromax should adopt the Price Penetration for initial Step in Market

Micromax should provides some Social Marketing Process and Advertise the Products there