Information technologies & Analytics for Telcos & ISPs

Solutions & Services

Information technologies & Analytics for Telcos & ISPs

March 2007

http://www.datamine.gr

Company Profile

datamine ltdDatamine was founded in January '05 and is based in Athens, Greece. Having as primary activity the design & implementation of

integrated business solutions using cutting edge I.T. and data modeling techniques, Datamine is dedicated in redefining the role

of information technology within the modern, customer-centric enterprise through innovative data-driven applications

Solutions & ServicesDatamine provides state-of-the-art I.T. solutions with embedded Statistical & Data Mining logic, answering the demanding

management information needs of competitive corporations. Solutions range from analytical CRM, data modeling & business

intelligence to loyalty, campaign management and executive information systems

Human ResourcesDatamine‟s team demonstrates sound scientific background and extensive professional experience in statistical analysis, data

mining, software architecture, data warehousing and B.I. within telecom and banking environments

Major CustomersMajor Banking institutes and telecom operators of the Greek market in a series of challenging projects including:

Campaign Management infrastructure and optimization

Sales Analytics infrastructure - data mart

Data Mining Modeling for Retention & Up-selling

Consumer Risk Assessment processes & IT infrastructure

Business process modeling

Servicesfrom data preparation to Business Intelligence


Data preparation, DW & Reporting

A wide range of specialized services providing the basis for successful CRM, MIS and decision making: a

robust repository for customer data and business performance measurement

Data CleansingA set of services towards a reliable, enterprise-wide, data

Store. Includes Data Quality assessment against existing

data sources, cleansing strategies, suitable

transformations, matching algorithms as well as

techniques for automation of the resulting logic. Physical

Customer Identification and Phone standardization using

advanced, rule-based approaches, are typical examples of

this set of services

Data Mart DesignDesign of special schemes that capture all aspects

of the customer through attributes, behavioural data, buying

history and contact events, in report-optimized data

structures. Datamine provides services ranging from initial

Data mart design and dimensional modelling to

deployment (initialization) and synchronization

ETL & AutomationSpecialized services towards robust data integration.

Datamine designs and implements ETL (Extract,

Transform and Load) components in order to ensure

reliable data collection, transformation and deployment.

Our ETL also include data mining - related

transformations (for further modelling) as well as

generation of new variables, category schemes or other

metrics and aggregation figures

Data MigrationSpecialized processes that enable data transfer from

legacy systems to new platforms. Our approach is based

on the output of Data Quality Assessment and Cleansing

procedures, in order to ensure that data is not only

transferred but also validated and/or normalized against

certain data and/or business logic


Analytical CRM

Datamine applies classical statistical analysis, data mining and machine learning techniques enabling

effective decision making, sophisticated CRM logic along with high-levels of automation

The Marketing DatabaseDatamine proposes this specialized database as

a single point of reference regarding customers, within the

enterprise: a global source of customer intelligence (from

Simple demographics to buying or usage patterns,

scores, classifications, churn and „propensity to buy‟

estimates) accompanied by marketing activities such as

promotions, campaigns, loyalty schemes and special

offers

Profiling & SegmentationWe see customer profiling & segmentation as the key-step

towards customer understanding and customer base

insight. At a macro level, well defined segments and

robust customer profiles enable efficient monitoring of the

customer base and it‟s synthesis versus time and market

conditions. At a micro level, better understanding of each

single customer enables more efficient campaigns,

targeted offers and intelligent communication strategies

Social Network AnalysisAdvanced data modelling and analysis able to identify and

quantify interactions among customers (CDR for a telco,

emailing for ISPs) and further unveil structures within the

customer base. „Cliques‟ and „opinion leaders‟ can be tracked

and used for customer base dynamics as well as for „word of

mouth‟ strategies. SNA implemented through advanced

multidimensional models extends the „static‟ view of your

customers towards „customer‟s network value‟

Customer SatisfactionA set of services for integrating, analyzing and modeling

consumer feedback. The resulting wealth of customer

information provides capabilities for analysis and

modeling that will boost both CRM and DSS functions of

the enterprise: at a management level, satisfaction KPIs

versus time, POS, customer segment and profile, may be

used as the core components for standard business

performance monitoring


Delivering Analytics - MIS

Datamine offers great amount of flexibility regarding package and delivery of customer intelligence to the

business community: Standard reporting, OLAP models, commercial packages or datamine‟s products

Reporting & AnalysisDatamine offers services that cover complex reporting

needs. We see reporting as a layer providing business

value to the amount of information stored in your

legacy systems and/or data warehouse. Our reporting

solutions are fully customized to specific customer

requirements and are accessible through standard web

Interfaces, thus enabling powerful integration scenarios

OLAP ReportingDynamic, multidimensional reporting solutions enabling

the end user to define the desired view against the

underlying data. Datamine combines both

multidimensional and relational data access thus providing

high performance solutions with outstanding flexibility and

extensibility. Our proposal for OLAP clients ranges from

MS Excel to Datamine‟s CBE – depending on customer

needs

Real time customer assessmentSpecialized Web services enable each system of the

enterprise to submit „questions‟ to the customer

„intelligence infrastructure‟. Each question is conceived as a

„customer assessment request‟, served from the

corresponding business policy. Datamine treats Consumer

Credit Risk, Customer (network) value, Satisfaction levels,

usage & behavioural patterns as essential input for effective

customer evaluation & „treatment‟

Executive InformationDatamine offers effective top management information

through a specialized solution combining dashboards,

scorecards, customized views, KPIs and business

performance metrics. All this delivered in a regular fashion

through web or alternative channels. Subscription services

enable customization and monitoring (auditing) of the

information flow


Information Technology Services

Datamine treats analytical models and BI applications as core components of modern Business

Information Systems. Effective packaging and integration is our primary concern

I.T. ServicesProfessional services from requirement analysis,

business processes modeling, system architecture,

database design & optimization to business

layer modeling and user interface design, following

approaches that comply with well known standards and

specifications such as UML, RUP or the latest eXtreme

Programming (XP) model

Enterprise Application IntegrationEnsuring a collaborative infrastructure that utilizes both

modern and legacy applications is critical in today‟s

competitive and dynamic business environment. EAI

supports the sharing of data and business processes

among the enterprise. Datamine can help you unify a part

or all of the legacy systems and move to the “universal”

client model

Software EngineeringWindows & Back-end Application Development

using a range of 3rd generation programming languages

and rapid development tools, from Java and .NET

(VB.NET, C#) to pure C++ (MFC, ATL).

Web & Distributed Application Development using

technologies including Java Server Pages, ASP.NET,

PHP, Web Services, Smart Clients

Process ModellingModern organizations adopt process-oriented business

models and put emphasis on modeling, implementation

and management of efficient business processes that cut

across organizational boundaries and bring value to the

customer. We treat Business Process Management both

as the key technology towards the „real time, customer-centric‟

corporation and as the appropriate platform for managing

performance

Solutions & Productsfrom churn & loyalty to campaign management and consumer credit risk


Analytical Applications

Applications that adds value to the „marketing database‟ and make use of the intelligence generated.

They both consume and produce analytical information thus enriching the overall infrastructure

Churn ManagementWe set the basis by accurately measuring the churn

phenomenon itself (types of churn, reasons, procedures)

against time and other critical factors. We then provide

Churn evolution figures against advanced customer

profiling enabling business experts to define questions

and assumptions on the critical factors. Our predictive

modelling completes the solution by estimating churn

probabilities for each single customer

Loyalty SchemesLoyalty refers to more than a „member‟s card‟: loyalty

schemes should be sophisticated enough in order to enable

efficient customer selection, targeted offerings, integrated

performance assessment through advanced reporting and

embedded analysis. We treat Loyalty as a system on the

top of the „marketing database‟ that uses customer

Intelligence to better serve your clients enabling long

-lasting relationships

Customer Base MonitoringSpecialized reporting with a different perspective: at a

macro level, the evolution of the customer base in terms

of synthesis, penetration, segments and relevant

transition probabilities may unveil significant trends,

market changes, risks or opportunities. Standardized KPIs

along with dynamic reporting and browsing capabilities

are necessary for monitoring and maintaining the quality

of your customer base

Complaint ManagementA new communication channel between your company

and your customers. Covers the needs of complaint

handling, process assessment, reporting, monitoring and

analysis. Adds value to data warehouse and relative

systems through customer satisfaction metrics that

enhance CRM related procedures. Includes workflow

components, advanced OLAP reporting

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WEB Analytics

Advanced data manipulation, analysis and modeling components aiming in identification of patterns in

large volume of web-related data (traffic, click stream)

Traffic DatabaseTraffic consists of the set of data that describe in detail

every single user-portal interaction. A usually complex,

large volume data set including log file info, session

specific data, content structure. Datamine applies

advanced pre-processing and transformation logic in

order to generate suitable aggregations, statistics and figures

that will further feed data mining modeling processes. A

valuable database for reporting and general-purpose analysis

Recommendation EngineDatamine‟s RE combines modelling with suitable

software components in order to automate the „learning‟

process and provide instant access to automated

recommendations. RE determines suitable material

(content, links, listings etc) for the specific user and the

specific session. The „suitability‟ of the material is

estimated from data mining algorithms which process

large volumes of data and identify „hidden‟ relationships

Portal IntegrationIntegration with the portal is achieved through a set of

web services regarding the on-line communication and

through a package of ETL components regarding offline

data feed. The off-line components collect information

from other systems involved, and apply all the predefined

validation checks, transformation, standardization or other

data preparation task automatically

PersonalizationOur approach combine customer analytics and web

traffic data in order to calibrate a web-site in terms of

information / content served or services/ functionality

enabled. The key input is based on user navigational

patterns, their profiles and their declared preferences.

Personalization improves customer experience and may

dramatically Increase customer (user) satisfaction & Loyalty,

usage boost, cross-selling & up-selling opportunities


Products: Campaign Management

An integrated information system that covers the needs of campaign definition, target group design, campaign execution,

monitoring and performance assessment

Extends existing Business Intelligence infrastructure, adds value to data warehouse and relative systems

Fully Standardizes & Automates campaign management processes, enables closed-loop marketing

Provides the framework for systematic measurement and optimization (cost minimization with response maximization)

Provides the data needed for advanced data mining and/or statistical modelling (such as customer response, propensity to

buy models) thus supporting customer intelligence and decision making processes

1. Campaign ViewerA set of different views against the selected

campaign provide instant & accurate

information on the aspect of interest

2. Working ListQuick or composite campaign search

functionality and the resulting campaigns list.

A powerful navigation tool for exploring

campaigns

3. Cohort AnalysisSpecialized computations & Charts provide

direct insight to campaign performance factors

with minimum effort

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Campaign Management System has been designed using latest technological advances in the IT arena. It is based on

the „smart client‟ architecture as proposed by Microsoft, leading to a powerful and flexible solution that provides a unique

combination of characteristics.

Includes advanced reporting and monitoring functionality for management & optimization purposes (performance

measurements, Statistics, KPIs for campaign assessment)

Includes sophisticated document management functionality for template generation, personalization and handling

Can be supported with additional Data Cleansing & Normalization services in order to enhance data quality and performance

Products: Campaign Management

1. List ManagementConsists of tools that enable storing, retrieving

and managing set of customers for direct or future

use. Enabling operations such as merge, deltas,

data normalization and advanced customer

identification (matching) techniques

2. Profiling & AnalysisEach list can be analyzed using a set of

customer profiling reports. The system can be

extended with additional specialized reports

that meet any request that can be formed within

the available data space

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A specialized system enabling marketing users to explore the customer base in any meaningful way (as defined from

the underlying data) and compile accurate target groups. More specifically, CBE enables:

Exploration of the customer base

Profiling and analysis of any subset of customers defined

Definition and management of target groups – sets of customers

Random sampling and list balancing mechanisms for fine tuning and special handling

Forwarding or exporting target groups

Special user control and auditing modules for managing access to sensitive customer information

Products: Customer Base Explorer

1. Selection EngineDimension values to be used as filtering criteria

against the underlying customer/user cube (the

Marketing Database)

2. Profiling & AnalysisList definition as a package of customer sets.

Statistical analysis according to the selected

demographics report

3. Customer List PreviewRandom sample of the customers resulting

from user‟s selection against the cube

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A platform which enables customer information enrichment and sharing through tariff plan suitability analysis and

comparative reporting. The system aims to answer questions like:

Which is the best tariff model for the specific customer?

How „good‟ is the competition for the specific customer?

How total revenue will be affected assuming massive transition to a specific tariff plan?

How many of our customers are found with inappropriate tariffs? Is this related to churn/loyalty?

Is there any pattern or trend relative to customers with „expensive‟ plans?

Products: Competition Analysis

1. Market ExplorerEnables quick management and browsing on the

collection of markets and tariff plans

2. Customer Base NavigatorCustomer search & retrieval, account & contracts

belonging to the selected customer

3. Billing Comparison ReportCompares Selected tariffs against actual or

simulated customer‟s traffic

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datamine ltd

Decision Support Systems

22 Ethnikis Antistasis ave

15232 Chalandri

Athens, Greece

T: (+30) 210 6899960

F: (+30) 210 6899968

[email protected]


George Krasadakis

Head of [email protected]

Contact information

http://www.datamine.gr/

mailto:[email protected]

http://www.datamine.gr/

mailto:[email protected]