Industry Shifts

Christian Rangen

Engage // Innovate – Partner

X2 Innovation Center – Co-founder

Engage // Innovate Ventures – Co-founder

Strategic advisor - space technology companies

BI – Norwegian Business School – Management educator

Mission: Help change how the world works on strategy & innovation

Strategy & innovation consulting company

“I’ve learnt an enormous amount over the past year”

Ali Ghezelbash, Strategy Analyst, Statoil, London, UK

“Very inspirational, motivates «out of the box» thinking for innovation and strategy”

Christian W. Berg, CEO, Viking Supply Ships, Denmark

''In my 12 years with this company, this is the best breakthrough innovation session I've ever been to"

Pietro Caputo, R&D and Innovation Manager Reckitt Benckiser, Venice, Italy

Industry Shifts

How come some tiny little California startup, run by guys who know nothing about the car business, can do this, and we can't?'

How come some tiny little California startup, run by guys who know nothing about the car business, can do this, and we can't?'

General Motors' then-Vice Chairman Robert Lutz

Best car ever built? - WSJ

‘’ Electric Cars Are An Extraordinarily Bad Idea’’

- Forbes Magazine, 2011

Industry shifts

We don’t see the world as it is. We see it as we are.

1987

1995

“While theoretically it may be feasible, commercially and financially I consider it an impossibility, a development of which we need waste little time dreaming.”

“It’s a great invention…but who would want to use it anyway?”

‘’It doesn’t even have a keyboard. It does not appeal to business users’’

“The concept is interesting and well-formed, but in order to earn better than a ’C,’ the idea must be feasible.”

300.000 employeees

‘’It can’t be done’’

‘’Impossible’’

‘’Man kan se bort fra mulighetene for at det skulle finnes kull, olje eller svovel på kontinentalsokkelen langs den norske kyst.»

1958

‘’….many laughed at what was, for a time,known as "Drake's Folly"

‘’…some began calling him "Crazy Drake"

1962

Paradigmshifts

‘’I define an expert as someone who can tell you exactly how something can’t be done’’

- Peter Diamandis

‘’In 1985 Luxembourg didn’t have a space-related technology industry. Today, this industry is 4% of GDP, annual turnover of NOK 22 bn – and a significant growth industry for the country”

- The Deputy Prime Minister of Luxembourg, at today’s global “Making Use of Space Resources” conference, hosted by The Ministry of Finance and the Prime Minister of Luxembourg.

Norsk rombransje startet i 1957. I dag omsetter bransjen for NOK 8 mrd. Den Norske Romfartsmeldingen (NOU32:2013) definerer Romfart som en viktig vekstnæring for Norge

…..‘’We are searching the globe for new technologies…in particular robotics, imaging, communications,

drilling and energy’’

Investors

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‘’Oljealderen er langt fra over, og romalderen har så vidt begynt’’

.....Cut costs and defend the

core business

Let’s analyzeI want to see the financials

Your typical Board of Directors or Top Managemement teams

Cost-cutting$$$

Transformationalcapacity

Legacy corebusiness

The architecture of strategy& transformation

Strategy & innovation consulting company