Inavero’s Best of Staffing Is Making Waves in the Industry

This is an exciting time of year for the staffing industry—many have spent the past few weeks anxiously awaiting word on Inavero’s latest Best of Staffing Award winners. Did you make the cut?

Changes to Best of Staffing…and what it means for you.

This year was a big one for Best of Staffing—although some minor changes have been made since the inaugural list in 2010, Best of Staffing was officially revamped this year.

What are these changes? And how will they impact your business? I chatted with Inavero President Nathan Goff, and VP of Marketing Tracy Streebel to get the details.

Here are some of the top changes and trends:

It’s all about your clients and candidates. For every staffing firm, your purpose is to serve the needs of your clients and candidates. Inavero’s goal is to help companies

find the best staffing firms to work with and to help candidates find great jobs through the best staffing firms. They realized that the Best of Staffing website needed some work in order to best serve those needs. So they went out and changed it.

More functionality. The number one request Inavero had from candidates and HR managers was the ability to search for a Best of Staffing award winner—by geographical region, industry or specialty. With the new site, visitors can do just

that. Moving to a new city and need a reliable accounting staffing firm? BestofStaffing.com has got you covered. Need a specialty firm within a specific metropolitan area? You’ll find exactly what you need.

Stay great (and keep getting better). Participating in Best of Staffing means you gain access (whether you are named to the Best of Staffing list or not) to detailed survey feedback from respondents. What an incredible opportunity! The folks at Inavero are continually impressed by staffing firms and how they respond to feedback. From taking positive feedback and focusing on growth in those areas to

taking critical feedback and acting on it to improve your service, there is so much potential in Best of Staffing data. It’s up to you to act on it! Need more ideas on how to act on your 2015 recognition? Check out this blog post with 3 ideas to get more exposure.

Drive more business with current clients. Certainly, winning a Best of Staffing award can be a tremendous asset in your sales and marketing efforts—what a great

way to impress potential clients! But Best of Staffing survey data is helping award winners drive additional business with current clients as well. Reviewing feedback is

critical here—many firms are identifying which clients leave the strongest positive feedback, then follow up to meet with other hiring managers about additional

opportunities with that client. It’s a great point to make again—you are receiving actionable data that can help drive your business forward. Are you using it?

What’s next for Best of Staffing? Although the revamp this year unlocked a fresh, new look with added functionality of search by location, industry and specialty, more functionality will be added in the next year and beyond, to help you expand your reach and connect with great candidates and clients. Some benefits include: Keep your talent engaged. In many instances, candidates are thinking about their

next assignment on day one (okay, maybe day 2) of their current assignment. By the time day 59 of 60 rolls around, they may have already moved on to another

staffing firm and opportunity. Keeping talent engaged throughout their assignments is critical to retention. Inavero will be rolling out great new surveys

and technology that makes staying engaged easy while your contractors are on assignment.

Best of Staffing meets Yelp (and Trip Advisor). Think about the latest major purchase you made—chances are you checked out online reviews before making your decision. Best of Staffing Award winners—receive detailed testimonials and feedback from survey respondents Next year, those testimonials will be featured right on Best of Staffing winner pages—and with plans to gather fresh testimonials

throughout the year, your Best of Staffing company profile will offer tremendous opportunity to engage potential clients and candidates and show them the

incredible experiences people are having with your company. More business development opportunity. Every person who visits the Best of

Staffing website and searches for relevant staffing firms in your area is a potential lead. As Inavero prepares to launch additional features, they plan on making it easy

for staffing firms to take advantage of their award as a business development tool by capturing leads from incoming traffic.

Congratulations to this year’s 2015 Inavero Best of Staffing Winners!