Realização: Open Innovation Center - Brasil

Patrocínio Oficial e Colaboração: Allagi –

Open Innovation Services

i8: Reading to Support Innovation

Joe Buzzanga

São Paulo, Brasil

23/10/2009

Elsevier

1

Joe BuzzangaProduct Manager, ElsevierOctober 23, 2009

i8: Reading to Support Innovation

The Innovation Journey

Innovation is an essential route to business growth.

•BCG study: innovation a top strategic imperative

But without the right information to guide clear decision making, a timely and successful outcome is not assured.

http://www.bcg.com/impact_expertise/publicati ons/files/BCG_Innovation_2009_Apr_2009.pdf

What are the biggest obstacles you face when it comes to generating a return on your investments in innovation?

Innovation Begins with ChallengesA risk averse culture and lengthy development times are the biggest hurdles to improving return on investment innovation spending

29

0 5 10 15 20 25 30

Risk averse culture

Lengthy development times

Lack of coordination within company

Difficulty selecting the right ideas to commercialize

Compensation not tied to innovation results

Inability to adequately measure performance

Ineffective marketing & communications

Insufficient support from leadership & management

Not enough customer insight

Not enough great ideas

27

23

22

22

21

2020

17

17

Percentage of respondents

Making Better Bets –Risk Management

Time Savings

Source: BCG 2009 Senior Executive Survey

The Critical Front End of the Innovation ProcessGet on the right track early to avoid increased risk and cost

$$$$$$$$$$

• Lots of ideas and information at the front end• Need to accelerate through the screens and gate reviews

Projects need to move forward or be eliminated quickly.

Making the Right “Bet” Requires the Right Information

Source: IDC Whitepaper, The Diverse and Exploding Digital Universe, March 2008

Digital Information Created, Captured, Replicated Worldwide

Exabytes

Tenfold Growth in Five Years!

1,800

2006

0

20112007 2008 2009 2010

And Information overload is getting bigger

“Searching for meaning in the content of unstructured data like images, video clips, documents, and the numbers and characters in databases is the rocket science of the digital universe.” IDC

Searching Can Be DifficultBut it is essential for open innovation

Mystery Equation

mystery clip

Current General Search

Page 1 Page 2 Page 180,000

Get millions of documents to sift throughNatural Sweetener

Why is Research is Getting Harder Instead of Easier?

There is just no way any researcher can read through all this information.It simply takes too long!

* Source: 2008 survey from IDC

Researchers spending more time looking for information than analyzing and applying it

Searching and gathering information

Organizing, analyzing and applying information

9.5 hours/ week

9.2 hours/ week

2008

Searching for the Right Answers the Wrong Way

That is $1,425,000 in hidden search costs per year that you are spending!

Costing you Time and Money

How much time could your organization save?

* Source: IDC Hidden Costs of Searching 2008

9.5 hours a week per person searching

100 people on staff

Working 50 weeks / year

Making $30 an hour ($60,000 a year base)

×××

What if You Could be More Effective at Scoping Opportunities

Telescope

• Quickly explore and understand new markets and areas to assess commercial opportunities

• Effectively find people, companies and organizations for potential partners, suppliers or alliances

• See new ideas and uses for technologies from places you never would have thought to look before

illumin8 Does That For YouOrganizes and presents more relevant insights, faster

• Rapid summary

• Unique category of results

• Visually compelling landscape

Confidently explore new markets and technologies

Web Journal Patent

Creating landscape overviews about Companies, Products, People, etc.,

Organizing results and presenting relevant information from billions of web pages and the

worlds most trusted scientific content

Using Computational Linguistics to “read”

3 Million full-text scientific and technical articles

36 Million scientific records

8 Billion web pages, blogs and forums

22 Million patents from 5 world-wide patent offices

Bringing together content from authoritative sources and the web

Chemical Company Identifies Technology Partner

“illumin8 brought everythingtogether instead of having tosearch [other resources first].”

“There are usually companiesout there doing things you may not know about it. [The illumin8 overview of results] shows younames that you [don’t realize] you are looking for. For our business, sometimes it is easier to acquire than develop internally, so ifsomeone is out there developing something that you need; you want to know it.”

New Business Development Leader, Fortune 100, Chemical Company

• Business Opportunity: Enter the emerging market for solar shingles or Building Integrated Photovoltaic (BIPV) solutions for residential applications

• Research Challenge: Who are potential technology partners? What products are on the market already?

Solution: illumin8• Creates list of companies already involved in the space• Identifies experts to speak with • Provides list of commercial products using the technology• Helps build knowledge of the market space• Export results and share findings with team

Results: Created strategy to engage with technology partner; results from illumin8 gave confidence they could provide a unique value

• Information from illumin8 helps with recommendation pursue or stop opportunity

• Use insights from findings to put together a strategy of how to penetrate the market

illumin8 DEMO

illumin8 is helping innovators save time and make the right bets

A new search-engine tool geared to packaging research and development could help reduce the risk of R&D investments and locate the right development targets.

Packaging Strategies Magazine

“… It’s a valuable tool for technology landscaping. I think it really gives you a sense of what’s going on in terms of activity and distribution of activities.”

Innovation Manager, Fortune 100 Chemical Company

iIlumin8 is set to become the Google of the Innovation Space.Economist.com