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www.recolamp.ro
Strategie
Raul POP, Director General RecolampRaul POP, Director General Recolamp
Stakeholderi
CSR
www.recolamp.ro
Ce este strategia?
Strategy - the branch of military science dealing with military command and the planning and conduct of a war.
wordnetweb.princeton.edu
Strategy - refers to a plan of action designed to achieve a particular goal. The word is of military origin, deriving from the Greek word strategos, which roughly translates as general.
en.wikipedia.org/wiki/Strategy
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Strategia este ansamblul de tehnici, procese si nivele de performanta necesare pentru a-ti atinge obiectivele fata de stakeholderi.
This “stakeholder view” has been reinforced in recent years by the corporate social responsibility (CSR) movement, which advocates that organizations take responsibility for the impact of their activities on customers, employees, shareholders, communities, and the environment in all aspects of their operations.
Robert S. Kaplan for Harvard Business Review
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Does strategy work?Where everything should start
“These days, successful companies seem to have a system for everything. From acquiring new customers to managing customer relationships, from quality management to performance measurement, industry leaders realized that having systematic processes in place reduces risk, prevents oversights, and assures the best chance of delivering results. Yet, despite this insight, most companies still haven’t developed a system to
manage their most important process: how to develop and execute their strategies.” [Robert S. Kaplan, David P. Norton]
“A study of 275 portfolio managers reported that the ability to execute strategy was more important than the quality of the strategy itself.”
[Robert S. Kaplan, David P. Norton – The Strategy Focused Organization]
“Fewer than 10 percent of effectively formulated strategies were successfully implemented.”
[Fortune magazine]
Implementation is crucial for success
4
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Robert S. Kaplan, David P. Norton – Strategy maps
5
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Cine va sunt stakeholder-ii ?
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Robert S. Kaplan, David P. Norton – Strategy maps
7
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Cine este Recolamp?
Organizatie non-profit infiintata in sep. 2007
Membrii fondatori: General Electric, Narva, Osram si Philips
Scop: Preluarea de la producatori a responsabilitatii privind gestionarea deseurilor de surse de lumina; colectarea si reciclarea becurilor economice si a tuburilor fluorescente arse in conditii de siguranta pentru mediu si sanatatea populatiei
Participanti inscrisi: 115 producatori115 producatori
Prevederi legale: HG 1037/2010
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…cateva dintre REALIZARILE RECOLAMP
400 tone deseuri colectate 5500 puncte de colectare in 2010 Parteneriate incheiate cu: Ministerul
Culturii, Primaria Municipiului Bucuresti, Ministerul Mediului, Ministerul Justitiei, etc.
Premiul “CLEAN TECHNOLOGY” – Gala CSR 2009, acordat de Bucharest Business Week
Training jurnalistii de mediu, in parteneriat cu CJI
Euroconferinte regionale, in parteneriat cu autoritatile locale de mediu
Partener oficial “Ora Pamantului”, un eveniment sub egida WWF
Parteneriate ONG-uri, companii publice si private, autoritati.
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Implicare in Campanii Nationale
CE OFERA RECOLAMP PARTENERILORCE OFERA RECOLAMP PARTENERILOR??
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CE OFERA RECOLAMP PARTENERILOR?CE OFERA RECOLAMP PARTENERILOR?
Implicare in Campanii Locale
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MATERIALE DE COMUNICARE
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HARTA STAKEHOLDER-ILOR RECOLAMP
RecolampRecolamp
Similar organisations
DEEE Non DEEEFinancing organisationsPublic authorities
Direct Indirect
Press
SpecialisedNon
specialised
B2B B2C
NGO’s
Direct Indirect
Suppliers
Core business
Non-core business
Competition
Participants Waste
Distributors
Free riders
Legally complaint Illegal
B2CB2B
Potential BadGood
Participants
Big Small
OK Non OK OK Non OK
13
BOD
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Recolamp’s strategy map Financial perspective
Sustainable development of RecolampCOST
improvementREVENUE
enhancement
Service existing BIG participants
Extend number of participants
Extend products portfolio Reduction / consolidationRefocus
DistributorsBOD
Participants
NGO’s
Competition Suppliers
Free riders
Press
B2CPublic authorities
B2B
EnablersDrivers Similar organisations
Stakeholders perspective
Admin
Public affairsLogistics Customer management
Marketing
Internal processes perspective
Human capital Information capital* Organizational capital
Enhance current capabilities Training
Transition planning
Enhance logistics application
Develop customer management application
Project driven, innovative culture
Enhance strategic knowledge / analysis
Learning and growth perspective
Non-core businessCore business
Financing organisations
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Stakeholder-centered roles and responsibilities
15
Logistics Customer management Marketing Public affairs Admin
Participants Participants Participants Participants
BOD BOD BOD BOD
B2B B2B B2B B2B
B2C B2C B2C B2C
Press Press
NGO NGO
Authorities Authorities
Free-riders Free-riders Free-riders
Competition Competition Competition
Distributors Distributors Distributors Distributors
Similar organizations Similar organizations Similar organizations
Financing organizations Financing organizations Financing organizationsSuppliers – core
business Suppliers Suppliers
Suppliers Suppliers Suppliers – non-core business
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Serving the stakeholders
16
Financial perspective
Learning and growth perspective
Potential KPI’s:- Lead time, Accounts receivables, Payables turnover, Volume, Average length of partner relationships, Cash
cycle time, Rework, No. of functions achieving plans , Number of strategy sessions held,
Stakeholders perspectiveDrivers EnablersSimilar organisations
Public authoritiesB2C
Press
Admin
Participants
B2BNGO’s
Competition
Public affairsLogistics
SuppliersFinancing organisations
Free riders
Customer management
Marketing
Distributors BODCore business Non-core business
Internal processes perspective
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TelVerde0800.888.666
[email protected] www.recolamp.ro
Asociatia Recolamp Str. Mr. Ghe. Sontu 10-12, ap.7, sect.1 – 0114488, Bucuresti
tel. (021) 223.02.56; fax. (021) 223.02.57Dir. Gen: [email protected]