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A talk about ideas, business models, value proposition, MVPs and processes. Cool insights about the roller coster ride from IDEA to LAUNCH.
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KEEP CALM
AND
START ME UP
A Talk About Processes With Okapistudio
Dana Manolescu / Project Manager Paul Gergely / Designer
July 22nd, 2013
Hello. Nice to meet you!
www.okapistudio.com
Multidisciplinary Creative Agency
Founded 7 years ago
Andrei Ostacie + Gabi Lungu + Team + Network
December 21st, 2013
Okapi at work http://okapiworks.com/infographic
Let's start. What are we talking about?
Idea Define & Plan
Build Iterate
Coming up with great ideas is hard... But an idea is nothing without the right people and the proper execution.
01.Idea
"What matters is not ideas, but the people who have them. Good people can fix bad ideas, but good ideas can't save bad people.“
- Paul Graham / YCombinator
01.Idea
Identify problems Fix them.
01.Idea
Identify potential needs Provide value. Ignore the status-quo Break free of constraints.
Ask "What If" questions Challenge your imagination.
01.Idea
Think inside the box But make the box bigger.
Do you really know What you are building?
02.Define and Plan
Define your Value Proposition
A strong sentence that defines your business, (what makes you stand out from the competition), and summarizes why a customer should buy your product.
It should convince him that your product will add more value or solve an existing problem. It is not a slogan!
02.Define and Plan
Founder’s Institute Template (www.fi.co)
02.Define and Plan
My Company, [company name]
is developing [what you are building/offering]
to help [your target audience]
[solve a problem]
with [secret ingredient]
What you are building/Offering Be specific about what you are building, avoid unnecessary adjectives, avoid buzzwords.
Target Who are you making the offer to? - identify demographics, specify the market, clarify the buyer - the person who’s going to pay for your product
Problem Make sure people relate or understand the problem, don’t be vague, make a hint at a revenue model (if you thought about that at this point)
Differentiator How is your product different, memorable
02.Define and Plan
Draft a Business Model
Who are your customers?
What is your Value proposition?
What channels are you using?
What are your key resources and activities?
How do you make money?
02.Define and Plan
Read this Book
02.Define and Plan
https://www.youtube.com/watch?v=QoAOzMTLP5s
And now... Get out of the building!
03.Build
“In a startup, no facts exist inside the building, only opinions” - Steve Blank
Build your MVP Minimum Viable Product
/prototype
03.Build
MVP
• It should launch in 2-3 months • It should work right • It should look great • It should say the right things • It should be able to scale
03.Build
Test your idea
• Focus on core functionalities • Spend minimum time, resources & money • Prove your ability to execute
Food trucks are MVPs for restaurants
03.Build
How
We do it
03.Build
Why Processes?
03.Build
Our Process We are advocates of a straightforward & proven work methodology, and we can provide relevant input in every step of the process:
• Plan
• Design
• Develop
• ...and Iterate, Analyze and Improve every step of the way
03.Build
03.Build
Our Process
A.About
First, we listen and observe. We’re excited about making new ideas take off, so we spend time on briefing and research while trying to learn as much as we can about the future brand, product or service:
• Idea
• Vision
• Target
• Message
03.Build
01. Plan
B. Think and sketch
Then, we brainstorm. We work with the client to create the perfect development strategy for that market opportunity they’ve identified, defining:
• Feature specs
• Use cases
• Business requirements
• Site map
• User flow
03.Build
C. Organize
Make complex clear. Before we start rolling up our sleeves and dig in, we stop for a moment and do some planning. Defining a strong foundation and a coherent road map for the project is essential for long-term success
• Tasks
• Resources
• List of deliverables
• Time & budget estimates
03.Build
03.Build
Our Process
A. Wireframes
Build the back-bone.
Creating wireframes is mandatory because it let’s everybody focus on what’s important at the initial stage:
• Content
• Functionality
• Structure, placement of elements
• Flow
03.Build
02. Design
B. Visual Design
And make it 'pretty'. Based on the final wireframes, we bring the brand’s story to life using
visual elements and concepts guided by the specifications from the creative brief.
• Concept, brand identity
• Look & feel
03.Build
3.1. Front-end
• HTML, CSS, JavaScript
3.2. Back-end
• PHP, Ruby on Rails, Phyton, MySQL
• iOS, WordPress, Magento
3.3. Operational
• Server setup, Scaling, Security
3.4. Testing
• OS/Browser compatibility, Usability, Overall functionality
03.Build
03. Develop
www.waywire.com - discover, collect & organize videos
PortaPoet - poems at your fingertips (not live yet)
www.charmroom.com - your new way to discover beauty
www.cldmkt.com - social shopping in 140 characters
www.thinknear.com - mobile advertising
Different, yet the same. • Plan
• Design
• Develop
...and Iterate, Analyze & Improve every step of the way!
03.Build
Other processes
http://theleanstartup.com/principles
http://hackfwd.com/
No matter what process you use…
03.Build
OKAPI’s perspective:
Clients: save time & money, clear timeline & delivery date
Product: clear roadmap - features, metrics, milestones
Team: eliminate frustrations, foster team innovation, multi-disciplinary
Project Manager: logic flow, feeling of control
What else?
03.Build
Why processes?
How much process is too much? How do you balance process with innovation?
• http://startupquotes.startupvitamins.com/
03.Build
Final Thoughts
Keep calm & continue learning! “How to build a startup?” course - Steve Blank: https://www.udacity.com/course/ep245 “The Lean Startup” book - Eric Ries: http://theleanstartup.com/book You are not alone! Case studies: http://www.youtube.com/watch?feature=player_embedded&v=G8Rk0c3axtI Get advice from awesome people: http://www.youtube.com/watch?v=fPphSRJ1Prs
03.Build
Final Thoughts
Thank you!
