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Digital Product Idea Validation

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Page 1: Digital Product Idea Validation

DPM Live

How do I know if my ideawill sell?

http://www.takebetternotes.com/digitalproduct

PRODUCT IDEAVALIDATION

Page 2: Digital Product Idea Validation

PANELISTS

Christopher Hawkinsrecord-and-release.com

Sarah Guilliotsarahdesign.com

Robin Williamsgumroad.com/only-ten-days-song

Nicole St. Germaintakebetternotes.com

http://www.takebetternotes.com/digitalproduct

Page 3: Digital Product Idea Validation

WHAT'S ONE WAY YOU'VEVALIDATED A PRODUCT IDEA?

http://www.takebetternotes.com/digitalproduct

Page 4: Digital Product Idea Validation

VALIDATION METHODS

http://www.takebetternotes.com/digitalproduct

Research: find manycustomers asking for the samething and build it.

Sarah Guilliot

Page 5: Digital Product Idea Validation

VALIDATION METHODS

http://www.takebetternotes.com/digitalproduct

Landing Page: drive traffic to alanding page with a 'Buy'option; 'Buy' takes you to anopt-in instead.

Christopher Hawkins

Page 6: Digital Product Idea Validation

VALIDATION METHODS

http://www.takebetternotes.com/digitalproduct

Minimum ViableProduct: build a tiny product,launch and evaluate.

Robin Williams

Page 7: Digital Product Idea Validation

HOW DID THE SMALLPRODUCT LAB HELP YOUVALIDATE A PRODUCT?

http://www.takebetternotes.com/digitalproduct

Page 8: Digital Product Idea Validation

SMALL PRODUCT LAB

http://www.takebetternotes.com/digitalproduct

I learned that I am capable ofshipping, launching andpromoting a product.

Christopher Hawkins

Page 9: Digital Product Idea Validation

SMALL PRODUCT LAB

http://www.takebetternotes.com/digitalproduct

SPL is all about validation. Atthe very least, you're validatedas a product creator.

Nicole St. Germain

Page 10: Digital Product Idea Validation

SMALL PRODUCT LAB

http://www.takebetternotes.com/digitalproduct

My idea about what productsare changed with the SmallProduct Lab.

Robin Williams

Page 11: Digital Product Idea Validation

SMALL PRODUCT LAB

http://www.takebetternotes.com/digitalproduct

I built and sold a product tomy target market. I validatedmy idea, niche, product, priceand customer.

Sarah Guilliot

Page 12: Digital Product Idea Validation

WHAT IF I DON'T HAVE APRODUCT IDEA?

http://www.takebetternotes.com/digitalproduct

Page 13: Digital Product Idea Validation

HOW TO FIND AN IDEA

http://www.takebetternotes.com/digitalproduct

Gather social data, like onReddit. Pick a community youwant to be a part of.

Christopher Hawkins

Page 14: Digital Product Idea Validation

HOW TO FIND AN IDEA

http://www.takebetternotes.com/digitalproduct

Start with what you love to do,

what you're good at, and howto support the lifestyle youwant.

Sarah Guilliot

Page 15: Digital Product Idea Validation

HOW TO FIND AN IDEA

http://www.takebetternotes.com/digitalproduct

Pay attention to what peoplecompliment you on.

Nicole St. Germain

Page 16: Digital Product Idea Validation

HOW TO FIND AN IDEA

http://www.takebetternotes.com/digitalproduct

Just make something,

anything, and see whatproblems you have trying toget it into the world.

Robin Williams

Page 17: Digital Product Idea Validation

WHAT IF SOMEONE ELSE ISALREADY DOING WHAT IWANT TO DO?

http://www.takebetternotes.com/digitalproduct

Page 18: Digital Product Idea Validation

HOW TO COMPETE

http://www.takebetternotes.com/digitalproduct

Nobody can make the samething I can make. I don't needto be slick, just personal.

Robin Williams

Page 19: Digital Product Idea Validation

HOW TO COMPETE

http://www.takebetternotes.com/digitalproduct

Gather social data, like onReddit. Pick a community youwant to be a part of.

Christopher Hawkins

Page 20: Digital Product Idea Validation

HOW TO COMPETE

http://www.takebetternotes.com/digitalproduct

If you find yourself in anunknown niche, you have todo a lot of education aboutwhy what you're doing isimportant.

Nicole St. Germain

Page 21: Digital Product Idea Validation

HOW TO COMPETE

http://www.takebetternotes.com/digitalproduct

I took a working niche andfound a new audience.

Sarah Guilliot

Page 22: Digital Product Idea Validation

TOOLS FOR IDEA VALIDATION

http://www.takebetternotes.com/digitalproduct

Page 23: Digital Product Idea Validation

TOOLS FOR VALIDATION

http://www.takebetternotes.com/digitalproduct

Amazon

Udemy

Unbounce

Slideshare

Reddit

Small Product Lab

http://amazon.com

http://udemy.com

http://unbounce.com

http://slideshare.net

http://reddit.com

http://gumroad.com/smallproductlab

Page 25: Digital Product Idea Validation

JOIN US ON FACEBOOK

http://www.takebetternotes.com/digitalproduct

Join Digital ProductMastermind