Embed Size (px)
DESCRIPTION
A presentation given to Connect2Mums conference attendees covering how to approach the media and promote a business beyond traditional media releases.
Citation preview
How to Target the Media Effectively
By Johanna Baker-Dowdell
Strawberry Communications
How to target the
media effectively
About Strawberry Communications
What I ’m going to talk about today
Take home points How the
media has evolved
Small business media strategy
Examples
Resources
Contact me
Definition of media
What is Public Relations ?
• What is PR Clip- http://www.youtube.com/watch?
v=w1_8qByfHe0
• PR 2.0 The Cartoon-
http://www.youtube.com/watch?v=s8Dq-R_H2a0
How do you benefit?
1. How to engage with the media effectively
2. How to develop an achievable media strategy that makes the media want to follow your business
MEDIA!• Definition of
Media
• How the media has evolved
• Quotes
STRATEGY
1. Decide which media outlets you want to target2. How do I find the right media contact details3. How do you contact the media?4. Make it relevant5. Work out what you are going to say beforehand6. What to give the media to promote your business7. Take a deep breath and communicate
Take home points
• Target specific media and tailor message accordingly
• Respect media communication
• Think beyond…
• Be responsive
Connect with me
www.strawberrycommunications.com.au
0423 969 661
Twitter - @JohannaBD
Facebook – http://www.facebook.com/StrawberryCommunications
LinkedIn - http://www.linkedin.com/in/johannabakerdowdell
YouTube - http://www.youtube.com/user/JohannaBD
Blogs - http://strawberrycommunications.com.au/blog
http://t-changers.posterous.com/
http://parentingaustralia.com.au/blog
