How to Sense Checka New Service Offering

Catherine MorganCareer Transition Expert | Business Consultant to Consultants

Point A to Point B Transitions Inc.

How do you decide what to sell?

1. What have you enjoyed delivering?

• As a solo consultant, you’d better enjoy what you’re doing.

– A miserable consultant has miserable clients who block their suggestions at every turn.

• What past projects were interesting for you and valuable for your clients?

– Any common themes? Type of client? Industry? Activities you did? Scope of project? Skills used?

2. What are your best skills?

• You’ll make a better impression if you can use your best skills.

– AND you’ll have more fun

3. How do you like to work?

• Do you like to work alone? In a team? Virtually? In an office?

– Try to pick projects that will allow you to work this way, when possible.

4. What is your industry expertise?

• The fast path to the cash is sticking close to what you know.

– Leverage industry expertise or similar clients in your sales process.

– Focus your marketing in the areas of greatest opportunity.

5. Who is your ideal client?

• Who are your people?

• What type of client “gets” you?

Bonus tip: Your time is precious

• Jealously guard your time.

– Your time is more precious than money.

– You can make more money, but you can’t make more time.

• Consider opportunity cost.

– If you’re going off in 10 different directions, your messaging will be bland, and you’ll be anxious and exhausted.

Questions?

Catherine Morgan

Career Transition Expert | Business Consultant to Consultants

Point A to Point B Transitions Inc.

877.672.5333

Catherine@PointAtoPointBTransitions.com

Twitter @PointA_PointB