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What Is TracEon?
Quantitative evidence of customer demand. Traction is a sign that something is working. Traction trumps everything
John Doe / CEO
What Does TracEon Look Like?
NO YES 10,000 Facebook Fans
10,000 App Downloads
10,000 Emails Collected
120% ROI on Facebook Ads
40% Weekly AcEve Users
First 1,000 Paying Customers
Focus on What Can’t Be Faked!
I Wrote a Book
100 Growth Hack Recipes
Recommended tools and soVware For non-‐technical marketers
9 Case Studies on some of the fastest growing companies like Shopify, Zenefits and Frank & Oak
Test The Most Important Things First
Sample A/B Test: The Decoy Effect
Plan A $20
Plan B $50
Plan A $20
Plan B $30
Plan C $50
VS
This is the RIGHT WAY to Launch a Business
• Minimizes cash burn • Tests early and tests oVen • Constant communicaEon with customers • Cheap and Accessible Technology • SystemaEzes Learning
CASE STUDY: Frank & Oak
• Pivoted off of first business Modasuite • Pre-‐launch got them 12,000 signups • Viral Loop got them tons of referrals • “Premium Threads for Under $50”