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So how do you win over influencers?
Help them before you ask for their help. ✘ Connect them with potential clients ✘ Share valuable content with them✘ Share your thoughts on their articles✘ Share their pieces with your community✘ Offer to fix a problem on their site
How to get started guest blogging?
✘ Identify blogs your audience would read ✘ Check out what kind of articles those blogs
post ✘ Pitch 1-3 topic blog post ideas relevant to
their audience ✘ Write high-quality content with 1-3
strategic backlinks to your site
Sites like Hiverhq.com offer free guest post opportunities.
How to develop a popular round-up post
✘ Identify a list of prominent startup founders
✘ Shortlist 1-3 meaningful questions related to their field
✘ Reach out to the founders and collect their responses
✘ Combine best responses in a blog post
✘ Encourage them to share the finished blog post with their community
How to effectively co-promote your offerings
✘ Collaborate on a webinar series ✘ Create how-to videos to post on
their websites ✘ Create online communities to
discuss and organize co-promotional events
How to effectively use Quora
✘ Find questions relevant to your business
✘ Keep your answers brief and to the point
✘ If you need to provide a detailed explanation, number your points
✘ Provide a link to your website (if applicable)
Here’s a great list of online resources for startups:
✘ Foundedx.com✘ Growthhackers.com✘ Inbound.org✘ Moz.com/community✘ Marketing.happymarketer.com✘ Hiverhq.com/blog
Reach out to media who cover startups
In your pitch, answer the following questions:✘ “Why is my startup different?”✘ “What inspired me to start my
business?” ✘ “Are there any client success
stories that I can share?” ✘ “Did I include a link to the
product page on our website?”
Back up your story with proof
Feature these proof points throughout your website: ✘ Testimonials ✘ Client logos ✘ Media logos (if featured in the press)✘ Case studies
It’s not what you know, it’s who you know
Get off the computer and attend networking events where your customers, partners or media might be.
Google offers a great list of startup events in your area:
https://www.googleforentrepreneurs.com/startup-communities/
Want to growth hack your startup?Check out our Growth Hacking with Digital Masterclass:www.futuremarketer.co/growth-hacking-with-digital
Or drop me a line at: ✘ [email protected] ✘ www.happymarketer.com
Credits
Special thanks to all the people who made and released these awesome resources for free:✘ Original blog post by Niraj Ranjan Rout, Co-
founder and CEO of Hiver✘ Presentation template by SlidesCarnival✘ Photographs by Unsplash