Octos.com.au

Octos.com.au

There are just several days left until Christmas and consumers are all heading towards different stores and online sites to buy the best gift for their friends and families. Popular searches include “Where to buy Christmas food”, “best gifts for 15-year-old daughter” and “Gift ideas for work colleagues”. These are just a few of the hundreds of searches entered into Google during the busiest period of Christmas shopping.

Octos.com.au

A lot of users are searching online for the best Christmas gift. Every user has different requirements. They are faced with so many different options online, with different e- commerce businesses providing them with gift packages, discounts, new product ideas and cheaper alternatives to fulfill their quest. In this

competitive battlefield of retail, this proposes the biggest question during this enormous influx of buying power: How can you present yourself at the forefront of your audience’s eyes?

Octos.com.au

Google AdWords is one of the most used tools known by e-commerce sites to promote their business during the Christmas season. Every e-commerce business is eager to capture this opportunity where a large amount of customers are scouring the Internet to find the right gifts. While your e-business may be providing the perfect products at the right prices, you literally have to be in the customer’s line of sight before attaining any chances of capturing their attention. This means being visible, appealing and trustworthy.

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There are several reasons why Australians are relying more on online shopping:• 19% of Australian respondents researched only online before their last

purchase, which is one of the highest rates in the Asia-Pacific region.• 75% of Australian respondents made their last purchase of flights

online, and they are starting to buy products such as large home appliances online too.• For Australians, smartphones are becoming a vital part of online

research and purchase.• 82% of online researchers found out about the product they last

purchased while researching on a computer, whereas 29% found out about it on a smartphone and 16% on a tablet.

Octos.com.au

• This stats shows how ads on different devices can help you attract the most relevant traffic to your site.• Advertising during the Christmas period is one of the most widely

used and beneficial ways to attract a particular set of audience to you. Christmas focused images in the advertisements attracts more traffic. AdWords is the best option for you to capture your audience’s attention if it is done uniquely. If you are selling t-shirts, incorporating an image will increase visibility.

Octos.com.au

Christmas is the occasion where the highest amount of purchases is made at discounted rates. You can also take 5-6 products together and make a hamper for your customers. Promotions such as 20% Sale items are effective, however, be certain to create proper ads in AdWords to identify these promotions and communicate them to your audience.

Octos.com.au

Prepare a plan and strategy for:• Products: New and available• Pricing: Competitive• Logistics: Make shipping your USP• Payment / Refund / Return: Be proactive, Increase brand identity• Social media: Facebook ads, Twitter ads (use most of it)• Marketing: Start an AdWords campaign and allocate a good budget

Octos.com.au

We know that 75% of all searches are made through Google, so be prepared to fund the best suitable search engine marketing campaign for your business. Investing in a Christmas campaign will increase the chances of a better ROI.Getting a third party’s opinion for your campaign from SEM experts will surely benefit your business during this peak of Christmas shopping.

Octos.com.au

Need a help to manage your campaign? So in this busy Christmas time, let us help you to grow more and achieve furious results for your AdWords campaign, because this is the best time to show your brand, help people see you more and attaining great results.

Octos.com.au

Thank You