How To Market Your Business in 2012 Presented by Karen Jones Strategy4SuccessNow Local Guerrilla Marketing Consultant 480-290-4277 LocalGuerrillaMarketing.com/Strategy4Success Understand Your Options. Marketing Stats.
How is advertising changing? Watch this short presentation and learn how businesses are choosing their advertising. Learn the newest and best techniques for 2012.Learn more by visitting http://www.strategy4successnow.com
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1. Understand Your Options. Marketing Stats.
2. Direct Mail Business Owners were split evenly. Direct Mail
usage is most likely going to increase as well as decrease by at
least 17%. Those that were planning on increasing represent (21%)
were the self-employed entrepreneur. Only 8% of larger businesses
(1000 employees or more) planned on increasing. 28% of those large
businesses plan to decrease direct mail.
3. Thoughts ToConsider Strategic ConsiderationsWhat and Who is
Your NicheMarket?Baby Boomers mostlikely will welcome
directmail.Gen X can go in eitherdirection.Gen Y most likely
willtrash the direct mail piece
4. 64% PLAN ON INCREASING NEED TO PLAN CORRECTLY TOUSAGE. HAVE
SUCCESS While nearly 2 in 3 entrepreneurs (representing 64%) plan
on increasing their email marketing efforts. .. email is becoming
less and less receptive due to low open rates. Currently Open Rate
is 5-10% Read Rate is less than 1%
5. When Using Video Email and Video Text Messages Open Rate
Increases by 95%!
6. NETWORKING EVENT MARKETING SPEAKING ENGAGEMENTS Networking
in Person continues to be the strongest and most successful
marketing tool. People like to work with people that they like and
trust. A significant 60% of entrepreneurs plan on increasing their
networking, event marketing and speaking engagements. Business to
Business has the highest increase (67%) while Business to Consumer
is still growing strong, however at 53%.
7. Over 70% of Networking Attendees Do not follow up with the
people they meet. Essential to Follow up Using an Effective Drip
Campaign. Using a Video Campaign increases Your Open Rate by
95%.
8. 80% of entrepreneurs plan on keeping their Marketing Press
Release Strategies with 43% planning on increasing its usage.
Businesses are employing Press Releases to be completed on their
businesses by outside firms. 52% that plan on employing outside
firms are small business owners. Only 24% of larger companies
(those employing 500- 1000) employees plan on increasing this
marketing strategy.
9. With Over 97% of Consumersstarting their search onlinefor
just about any product orservice, it is understandablewhy 46% of
entrepreneurs areincreasing their onlineadvertising efforts.Large
businesses are planningto be more aggressive withonline strategies.
(53%)
10. SEARCH ENGINE OPTIMIZATION (SEO)Not surprisingly,
mostEntrepreneurs (71%)Are planning on increasingTheir SEO
efforts.
11. Video SEOWith Googlepurchasing YouTubeVideo is
growingrapidly.By 2014, 80-90% ofthe Internet Contentwill consist
of video.Grab Your OnlineReal Estate before itis too late.Video SEO
is here!
12. 55% of entrepreneurs have either no plans to use or will
decrease their use of print ads. Baby Boomers are still reading
Print Ad. Know your Niche Market to ensure you are marketing the
correct way to your audience. With less businesses advertising via
print, it could lower the cost.
13. Most entrepreneurs have no plans to use radio ads. (68%)
Generation X- Talk Radio Listeners Window-of-Opportunity to
Communicate with this target market? Possible Lower Costs. Business
to Consumer are more likely to use this avenue (11%) compared to
Business to Business (5.1%)
14. PRLog (Press Release) - Sep 10, 2011 1. Online Content
Marketing In the Information Age, the more information you can
provide to potential customers, the more likely they are to learn
from you, and find you to be a credible, reliable source.
Credibility is the first step to earning confidence. Customer
confidence leads to increased sales. Focus on delivering QUALITY
content about your business and your services, and your public
perception will increaseas will your sales.
15. Cisco predicts that 80% of all internet traffic will be
video by 2015. Other predictions indicate that this will occur by
2013.If youre not learning about how to use video to grow your
business online, its time to get started.Consider video
presentations about your business and services. Go for quality and
differentiate yourself from your competition early in the
game.Video brochures, video newsletters, and regular video
communications on your web site will identify your business as
progressive and in touch.
16. Facebook will reach 1 Billion members in late 2011 or early
2012. Thats almost one quarter of the worlds population as members
on one website. If you dont have a Facebook page, now is the time
to get one. Social media isnt just for idle workers. Businesses are
using social media toconnect to a larger world of customers.
Twitter, Facebook, LinkedIn and othersare leading the way. But dont
just be a follower. Lead the way by using these great
businessapplications that are taking social media one step
further:Chatter by SalesForce.com, Jabber Show and Shareand Quadall
by Cisco.From webcasting, and video sharing to cutting edge
business networkingapplications, our world is going Social.Dont get
left behind. Be an early adapter and get a leg up on
yourcompetition.
17. 2012 Marketing 1. SEO Optimization- you need to get your
brand/website found by search terms that your clients use to find
your product or service. 2. Local Places- An Affordable way to get
on page #1 (and stay there!) of Google and other search sites 3.
Video Marketing. Imperative that you learn how to market yourself
using video.
18. MOBILE VIDEO MARKETING VIDEO SEO Project Manager Project
Manager Blake GoodwinCory Michael Sanchez
19. Report Statistics Provided by Social Media Marketing
2011.FREE ONE-HOUR STRATEGY SESSION WITH A LOCAL GUERRILLA
MARKETING PROJECT MANAGER
20. To Register for Your Free One-Hour Strategy Session Please
provide the following information and email to
[email protected] You will receive a response within 48
hours. First and Last Name Cell Phone Email Address Best Time To
Reach You Your Time Zone
21. Future On-Line Workshops and Powerpoints How to Use
Facebook. How to Use Linked In. How to Use TwitterFeed. How to Use
The Power of Google Marketing Plan (for Real Estate Professionals)
How to Use Article Writing Properly. How to Blog/Vlog.