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8/6/2019 A Study on Changing Tredzs in Advertising In
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WITH RESPECT TO GRAY MATTER8
MEDIA SERVICESESPresented byBharath Thotapalli
09841E0056
Under guidance of
Mrs.Mani Swapna
Submitted to head of the department of MBA
Mr.P.Nagaraj
A STUDY ON CHANGING TREDZS
IN ADVERTISING
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INTRODUCTION
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THE AD MAD WORLD
DID YOU KNOW THAT AN AVERAGE LENGTH OF ANADVERTISMENT DURING A PRIME TIME SHOW IS 15-20SEC.
IN THE OLDEN DAYS THE AVERAGE TIME OF A 30 MINSHOW WAS 25 MIN AND 5 MINS OF ADVERTISMENTSBUT NOW IT HAS REDUCED TO 18 MIN OF SHOW AND12 MINS OF ADS
DID YOU KNOW THAT TV CHANNELS DEMAND A PRICETAG OF Rs. 3,50,000 FOR A 10 SECOND SPOT DURINGPRIMETIME. THE AD RATES ARE EVEN HIGHER DURINGHIGHLY VIEWED INIDA CRICKET MATCHES
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One advertisement during the telecast of India Pakistancricket match ensures that your product / brand is seen
by at least 200 million TV viewers (approx. ). Do you know how many channels are going to start in
next couple of years?
A whooping 700 TV channels !
Who is going to watch so many channels? And arethere enough viewers to watch?
Yes, there are! India is likely to see nearly 70% growth,with the subscriber base reaching nearly 77 million
households by 2010, from existing 46 million. With those kind of TV channels, India is set to become
the largest advertising market in the world
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WHAT IS ADVERTISEMENT?
Advertisement can be defined as any paid form of
non personal communication .
Any advertising campaign targets a particular
customer or target group.
As a brand business owner, one needs to attract new
customers, prospects and leads through an
advertising campaign.
One of the main purposes of brand advertising is to
inform or remind target consumers about the various
benefits offered by the brand.
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What makes an ad campaign successful is the
response from the target audience. In order to gain
positive response from customers, advertisers have
to provide the brand message in such a way that
customers find it easy to access and comprehend.
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OBJECTIVE:
This contribution examines the changing trends
in the advertising used by India's Up-comingenterprises and to bring out the relative
importance of advertising in the different
categories of companies. The other objective is to study how much big
firms spend on advertisements during major
sporting events and on other cultural events.
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NEW TRENDZ OF ADVERTISEMENTS
Mobile billboard advertising
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Cup advertising
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Bus , Auto and Train advertising
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Social networking advertising
3D billboards advertising
Social networking advertising3D billboards advertising
SMS and mobile advertising
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Blue tooth advertising
In some areas like big shopping malls and hyper
markets they display messages to switch on the
Bluetooth device on your mobile phone to receive
exciting offers .As soon as u switch on your blue tooth
device it starts receiving ads we dont require to accept
the messages also.
Example:
You can experience it in PRASADS I-MAX
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ZXing ("Zebra Crossing")
ZXing (pronounced "zebra crossing") is an open-source,
multi-format 1D/2D barcode image processing libraryimplemented in Java. Our focus is on using the built-in
camera on mobile phones to photograph and decode
barcodes on the device, without communicating with a
server.
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Zxing Use in marketing
Zxing is also known as QR codes that is Quick response
codes.
Recently, QR codes have become more prevalent in
marketing circles and have been integrated into both
traditional and interactive campaigns.
Media where QR codes have been deployed include:
billboard ads, guerrilla marketing campaigns, in-store
displays, event ticketing and tracking, trade-show
management, business cards, print ads, contests, directmail campaigns, websites, email marketing, and
couponing just to name a few.
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QR codes are of particular interest to marketers, giving
them the "ability to measure response rates with a high
degree of precision" allowing for easier ROI (return on
investment) calculation, thus helping justify spending on
marketing budgets.
The first Zxing used in India was by PEPSI-co to promote
their most popular brand 7-UP The campaign was known as dance your favorite star by
your own way
Allu Arjun nee dance chepiyendi mee 7-UP bottle meeda
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SCOPE OF STUDY
In order to undertake this exercise and to study the
impact of changing trends of advertising , I have chosenan advertising agency Gray Matter8 Mediawhich
mainly provides marketing and advertising solutions to
small and medium scale enterprises (SME) and to small
and growing enterprise (SGE)
providing new methods and different techniques of
advertisements like SEO that is search engine
optimization , advertising on social networking sites
known as SMO or SMM that is social media optimization
or social media marketing it also dose concept building
and visibility management .
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METHODOLOGY :
The primary data is collected with the help of
questionnaires which consist of questions related to theadvertising which is given to the SMEs and SGEs of
different sectors.
The questionnaires have been designed by GRAY
MATTER8 MEDIA it consist of 21 questions of multiple
choice answers.
The secondary data is being collected from various
websites from internet and also with the help of videosfrom CNBCTV18 and also with the help of magazines.
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Sample design:
There are almost 3000+ registered companies in
Hyderabad and Secunderabad. And the sample size is
100, including Small, middle and large business units.
Which will cover IT cos, educational institutions, hotels n
restaurants, consultancies, furniture stores and service
centers.
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LIMITATIONS
Since the study is sample based and limited to
Hyderabad and its surrounding, so there may be abiased results which may occur.
There is a possibility that the concern person not
willing to disclose the information about the company
or not aware of it.
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FINDINGS AND COUNCLUSION
This study will help us find out the new trends used
in the advertising world by enterprises and also help
us to understand the future scenario of Indian
advertisements .
The study will also help us to generate some cost
effective solutions to enterprises for spending less
and getting maximum return on investment during
major sporting and cultural events.
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