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Internal branding - Key elements of a successful program
WORK GETS YOU WORKERS
FUNCTIONAL COGNITIVE: “I think my work is…” Useful, Easy, Available, Paying the bills, Interesting
EMOTIVE: “I feel my work is…” Worthwhile, Trusted, Skillful, Just right, Meaningful, Special, Riveting
BRANDED WORK GETS YOUPASSIONATE WORKERS
Effective
Efficient
Affec
tive
Internal Branding -add passion, at no extra cost
Work
for passion
Excellent
Organize
Internal branding - Overview
Management by branding Employee branding Meaningful organisation Innovation
through branding
Change
Empowering
Excellent
Leading
Internal branding - Overview
Management by branding Employee branding Meaningful organisation Innovation
Listening
Management by branding
Management by branding - Brand driven customer focus action
Management by branding - Brand-inspired Strategic Planning reinforcing your unique way
Management by branding - Branded Goal Setting
Management by branding - Meetingkits facilitating better and brand goals focussed meetings
Management by branding - Meetingkits facilitating better and brand goals focussed meetings
Management by branding - Brand focussed Decision Making
Management by branding - Internal communications
Change
Empowering
Excellent
Leading
Internal branding - Overview
Management by branding Employee branding Meaningful organisation Innovation
Listening
Employee branding
Employee branding - Hire, promote and fire bearing brand-fit in mind
Employee branding - Train Personal Brand leadership: autonomy, responsibility, pro-activity
Employee branding - New Employeer introduction and training programs reinforcing brand driven goals
Employee branding - Brand-events (culture)
Employee branding - Performance feedback cycle
Change
Empowering
Excellent
Leading
Internal branding - Overview
Management by branding Employee branding Meaningful organisation Innovation
Listening
Meaningful organisation
Meaningful organisation - Office
Meaningful organisation - Processes
Meaningful organisation - Structure
Change
Empowering
Excellent
Leading
Internal branding - Overview
Management by branding Employee branding Meaningful organisation Innovation
Listening
Innovation
