Social Media Case Study forPersona Branding

Why do I need Persona Management

• Web 2.0 age requires Business 2.0

• Business 2.0 requires You 3.0

• Everything is faster, cheaper & better.

• Everyone is smarter, well-connected & more resourceful

• It is not only who you know, but who knows you.

• You need to be Different!

It’s not being different for the sake of being different

It’s not about Achieving Excellence.

It’s about Communicating Excellence

Experience

CapabilitiesDevelopment

LivingLearning

Leveraging

AttitudeSkills

Knowledge

ExploreExpandExpress

What you have

What you lack

What others perceive

Persona Management(Positioning) Persona Audit

Persona Communication

PersonalBranding

Persona Journey

Persona

Person

Portal

Partners

Public Speaking

Publication

Publicity

Public Services

Prize

Social Media=

Mass MediaNew Media +

People

-24 Recommendations-100% complete

Portal

www.beulah.sg

Founded: 2006 Sep

Category : Religion

Objective : Religious networking

Profiles : 1650

Events : 300

Friendships : 37,500

Founded : 2007 Jan

Category : Social

Objective : Friendship

Profiles : 6700

Events : 400

Personal Messages : 500,000

www.romancingspore.com

www.tableforsix.sgFounded : 2009 Jan

Category : Personalized Dating

Objective : For likeminded singles whoLooks forward to a life long relationship

Profiles : 1180

Table For Six : Over 120

www.superideamart.com

Founded : 2009 Aug

Category : Business

Objective : Exchange Ideas & Alliance

Profiles : 225

Friendships : 2,200

Web 2.0

More accessibleMore user friendly

More viralMore relevant

Partnership

www.andrewchow.sg

Blog about It!

Public Speaking

Since : Aug 2008Over 60 presentationsOver 400 downloadOver 24000 views

Publication

Quotations

“I do not think anyone is too old to look for love. As long as you believe there is someone out

there for you, you should never stop looking. That special

someone is also looking for you”

Audio Book Magazine ArticleContribution

Http://ideasandrew.podomatic.com300 min of podcast

• Radio Interviews• Webcast Interview

45 episodes500 downloads

Name : Andrew 国华 ChowAlmost 3400 friendsFan of 170 PagesMembers of over 200 groupsOwn Group with over 1200 membersOver 1000 pictures

Publicity

Magazines

Newspaper

Radio

Local and Foreign TV Channels

News Wire Agencies

Share it on Twitter

Prize

Getting Recognition

Giving Recognition

9 Jan 2008 (press conference)

Over 7,050 pictures- 41,000 views - 1,500 friends- 16 collections- 170 albums (sets)

Mass Media ………………. New Media

Power, Reach & Influence

Mass Media

New MediaMass Media New Media

Mass Media vs New Media ?

• Power : Pitching vs Engaging

• Power : Spinning vs Conversation

• Power : Report vs Sharing

• Influence : Press Conference vs Social Networking

• Influence : Authority vs Authencity

• Reach : News vs Content

• Reach : Circulation vs Communities

Mass Media or New Media ?

• Are your reports/feature on Mass Media becoming Contents for Social Media?

• Are you sound bites/comments from Mass Media sparks off conversation in Social Media?

• Journalists are looking for scoop on social media, are they part of your community?

Hybrid Strategy = Mass Media + New Media

• Pitch and Publish

• Market and Monitor

• Launch and Listen

• Sell and Share

• Communicate and Collaborate

Social Media Case Study forPersona Branding

Have you “google” yourself today?

Questions

&

Answers