Presentation on…

#tags

Presented by-

Harshit Khandelwal,

Intern at AndAnd Brand Partners.

1. What are Hashtags?2. Where did they come from?3. How you can use Hashtags?4. Creating your own Hashtags.5. Advertising on trending Hashtags.6. Which Social Network use Hashtags?7. Are Hashtags here to stay?

What are Hashtags?

A word or phrase preceded by a hash

mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.

Origin

It may be pretty surprising to hear, but the first use of a hashtag in social media can actually be traced back to one man. Chris Messina, a former Google

employee who worked in developer relations and as a designer on Google+, Tweeted the first ever

hashtag. This Tweet took place all the way back in 2007, so it took quite a bit to catch on, but when it

did, it did in a big way.https://twitter.com/chrismessina/status/223115412

Objectives

• What do you seek to achieve with your hashtag campaign? That should inform the word(s) or phrase(s) you chose to tag. For e.g..- the #BringBackOurGirls tag has an objective that is spelt out in the tagged phase; it is a call for the release of the kidnapped Nigerian girls.

• Consider your target audience while choosing a hashtag. For e.g.- MTN Ghana, #RoamLikeHome to enjoy calls, texts and roaming free while travelling abroad.

• Plan and strategically think while building hashtags so the impact of it is huge.

• Tag or phrase that is not or less difficult to understand and easy to memorise.

• Research into what would sound with your audience. Follow online activities of your customers & competitors and then come out with your hashtag.

• Be clear and concise with your tag so the other know what the conversation is about.

How to use hashtags?

Using a hashtag in a social post is as simple as adding the ‘#’ sign before a single word or phrase without spaces or punctuation (numbers are okay).

• Don’t string too many words together with a single hashtag.

• If you tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your tweet.

• Don’t #spam #with #hashtags. Don’t over-tag a single tweet.

• Use hashtags only on tweets relevant to the topic.

Creating your own Hashtags

Creating your own hashtag can be a powerful thing. If you do it right, and have a lot of luck on your side, your hashtag will start trending among your circle of followers. Then, whenever someone sees that

hashtag they’ll be reminded of your brand.

The key is to creating a hashtag that doesn’t leave you vulnerable is to write it free of ambiguity. It’s important to completely guide how you

want the conversation to go, otherwise you’re at the mercy of the internet.

Advertising of Trending Hashtags

Trending hashtags states popular of all of them. You have probably heard, people talking about “what’s trending new” means hashtags

most talked about nowadays.

Instead of creating your own hashtags, you have the opportunity to craft Tweets based around trending hashtags in hopes of gaining

visibility from users searching that trend. The absolute key thing to remember here is relevance. There are times when a brand attempts to force itself onto users through trending topics when it just doesn’t make sense. It doesn’t make for a good experience to be seen as an

irrelevant ad.

Social Network support Hashtags

Renowned networks use Hashtags are-

Twitter- The network that brought us the hashtag is the most popular site to use it on. Just

scrolling through my own feed I see that more than half of the tweets contain a hashtag.

Facebook- Clicking a hashtag on Facebook will bring you to a separate page with posts that are visible to you based on the various users’ privacy settings.

Instagram- Hashtagging on Instagram is great if you want to see photos similar to the ones that you’ve taken.

Google+- Google+ uses hashtags similar to the other sites, but with one main difference. Google+ will add hashtags to content if they think that it is a relevant and popular keyword.

And many more like- YouTube, Tumblr, Pinterest, etc.

Are Hashtags here to stay?

Seeing as how they’ve been integrated into most of the popular social media platforms, and social media has entered almost every facet of our lives, the answer is yes.

Though they’ve become stigmatized in our culture, hashtags actually do play a vital role on social media when used within reason.

This is the graphical representation of sample space using Hashtags

12%

19%

32%

37%

Use Hashtags

2007-09

2009-11

2011-13

2013-t.date

How Hashtags are useful to any Business?

• Brand Hashtags- They are the company name/company title. Make a brand hashtag that is Unique, Defines your business, ask people to quote them to make your brand popular.

• Campaign Hashtags- It is built to capture a large market. It is use to promote and advertise your company portfolio for marketing and sales.

• Trending Hashtags- They are the popular of all .By using a trending tag in your content update, you can potentially get your message seen to a massive audience. Eg.- OREO, one of the first brands to tweet about the trending hashtags like #SuperBowl and #blackout.

• Content Hashtags- These are the common hashtags reflected to your post content. They improve the SEO of your posts. They get your updates seen by your consumers who are searching for it. Here are a categories of Content Hashtags - 1. Product Hashtags, 2. Lifestyle Hashtags, 3. Event Hashtags and 4. Location Hashtags.

Competitive Brands Hashtags

NOKIA - #ConnectedCar, #LumiaLove, #ShotOnMyLumia, etc.

SAMSUNG - #GalaxyApp, #InGalaxy, etc.

SONY - #XperiaLounge, etc.

MOTOROLA - #MotoG, #MotoX, etc.

About

A brand that’s truly international

Gionee Communication Equipment Co. Ltd was founded on September 2002 by Liu Li Rong. It is a high tech enterprise that focuses on the R&D, production and sales of cellular mobile devices. In 2005, Gionee obtained the GSM and CDMA mobile phone production license.

Gionee’s Headquarter, Shenzhen China, currently employs over 1500 employees with the average demographic less than 30 years old. Our management team advocates for a scientific and standardized enterprise management mode, with a strong sense of innovation. The constant pursuit for professionalism and innovation is the foundation of sustainable development at Gionee.

R&D Centres are set up in Shenzhen, Shanghai, Hangzhou and other places. In 2006, the first phase of the project had a total investment of more than 1Billion RMB and covers an area of 500 acres of the Gionee Industrial Park.

Gionee have launched around 29 phones in India.

SWOT Analysis

• STRENGTH(Internal origin & helpful to achieving objectives)

1. Reaching a huge audience.2. Investment in Brand Promotions and

Advertisements.3. Positive consumer feedback.

• WEAKNESS(Internal origin & harmful to achieving objectives)

1. Lack of Awareness, as Gionee is new in India.2. Building of Gionee’s market is difficult as there are

other established brands present in the market.

• OPPORTUNITIES(External origin & helpful to achieving objectives)

1. External Environment(Brand image)2. Specification of phone makes it different from

other brands phone with cheaper price.3. Sponsoring concerts helps Gionee to establish its

brand image.

• THREATS(External origin & harmful to achieving objectives)

1. Competitors.2. Negative Consumer feedback.

Importance of Hashtags to

• Communication among users and the Gionee team would get simplified.

• Helping is building the brand name in public.

• Impression on social network on the Gionee products would increase.

• Team would try to build up the technology on the needs and demands of the public with the reviews or comments they will get on their defined and created Hashtag.

• Target a particular segment of market. Keeping them in mind, develop a product. Hashtags plays an important role in identifying a target market.

• Increase in the market share of the company.