GROUP BUYING SITES

Presented by:

JOMALYN V. TILETILEBSBA-Management

Group Buying Sites

• This business is fundamentally the brokerage between businesses and customers and receives commission fees from the transaction. • Also known as “Collective buying”. • The website contains virtually no physical

assets and inventories.• Group Buying publishes the deal and invites

customers to buy and refer to their friends.

ADVANTAGES

• Get more customers.• Increase popularity.• Get massive discount.• Know more places.

DISADVANTAGES

• Damage the old customer.• Discriminated and mistreated.• Bad and inaccurate deal information.

SWOT ANALYSIS- STRENGTH

•Market Leader• Large Capital• Market diversified, popular brand.• Large users.

SWOT ANALYSIS- WEAKNESSES

• Public Company.• Undifferentiated offerings.• Over leveraged finance.

SWOT ANALYSIS- OPPORTUNITY

• Technological Advancements• Lower marketing costs.• Generate profit.

SWOT ANALYSIS- THREAT

• Every other media company has invested in a deal-a-day site, lots of competition.• Consumers becoming overwhelmed by

deals and tiring already of the model.•Merchants hearing bad press and giving up

on the idea risk of losing content.